Email and SMS
Klaviyo
By Klaviyo
Use Klaviyo when lifecycle marketing and customer data are important enough to support a sophisticated, owned growth programme.
The verdict
Is Klaviyo right for you?
Choose it if...
- Growth and scale DTC brands
- Teams running advanced flows, segmentation and customer analytics
Look elsewhere if...
- Very small lists needing only basic campaigns
It is the strongest broad Shopify CRM candidate for teams that need advanced segmentation, flows, analytics and multiple messaging channels.
See the full product summary
Klaviyo provides email campaigns and flows, segmentation, sms orchestration for Shopify stores.
What you get
The main outcomes to expect.
Focus on the capabilities that solve a real customer or operational problem.
- Email campaigns and flows
- Segmentation
- SMS orchestration
Getting started
A practical route to launch.
Scan the stages first. Open only the instructions you need while completing the work.
- Consent, deliverability setup and clean customer data
- 01PlanAudit consent, list quality, deliverability, existing flows and sending domains before migration.
- 02ConfigureMap customer, order and product data into Klaviyo and validate event accuracy.
- 03ConfigureBuild the priority lifecycle flows before increasing campaign volume.
- 04ConfigureComplete deliverability warm-up and suppress invalid or unengaged contacts.
- 05TestMeasure flow revenue, repeat purchase, unsubscribe rate, deliverability and contribution.
Detailed walkthrough
01PlanAudit consent, list quality, deliverability, existing flows and sending domains before migration.
Record the current setup, the problem Klaviyo must solve, the owner and the starting result. Complete audit consent, list quality, deliverability, existing flows and sending domains before migration. in a test or controlled environment before changing the live journey.
- What you should have
- A documented and working audit consent, list quality, deliverability, existing flows and sending domains before migration. stage with a named owner.
- How to check it
- Confirm the setup works, then record flow revenue share.
02ConfigureMap customer, order and product data into Klaviyo and validate event accuracy.
Complete map customer, order and product data into klaviyo and validate event accuracy. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working map customer, order and product data into klaviyo and validate event accuracy. stage with a named owner.
- How to check it
- Confirm the setup works, then record repeat purchase rate.
03ConfigureBuild the priority lifecycle flows before increasing campaign volume.
Complete build the priority lifecycle flows before increasing campaign volume. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working build the priority lifecycle flows before increasing campaign volume. stage with a named owner.
- How to check it
- Confirm the setup works, then record revenue per recipient.
04ConfigureComplete deliverability warm-up and suppress invalid or unengaged contacts.
Complete complete deliverability warm-up and suppress invalid or unengaged contacts. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working complete deliverability warm-up and suppress invalid or unengaged contacts. stage with a named owner.
- How to check it
- Confirm the setup works, then record flow revenue share.
05TestMeasure flow revenue, repeat purchase, unsubscribe rate, deliverability and contribution.
Complete measure flow revenue, repeat purchase, unsubscribe rate, deliverability and contribution., then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
- What you should have
- A signed test record with the intended journey working and no serious exception left open.
- How to check it
- Confirm the setup works, then record flow revenue share.
See the full planning checklist
- Whether the first launch needs email campaigns and flows or whether it can wait
- Whether the first launch needs segmentation or whether it can wait
- Whether the first launch needs sms orchestration or whether it can wait
Using it well
A simple operating rhythm.
You do not need to inspect everything every day. Use this schedule to focus on the right checks.
Success check
How to know it is working
- Flow revenue share
- Repeat purchase rate
- Revenue per recipient
Cost and cautions
Know the commitment before you choose.
- Starting price
- Free
- Pricing model
- Based on usage
This is a dated pricing snapshot and must be rechecked before publication or purchase.
Check current pricing before purchasing. Snapshot checked 17 July 2026.
Migration can disrupt deliverability and duplicate customer messages.
Costs rise with profile count and channel usage; poor list hygiene can make the platform unnecessarily expensive.
Compare your options
See how Klaviyo compares with other email and sms marketing options.
Compare Shopify email and sms marketing options by store fit, total cost, setup work and the results your team can realistically achieve.
Questions and evidence
Answers without the research overload.
How much work does Klaviyo take to set up?
Confirm before starting is the current planning guide. Before installing it, confirm consent, deliverability setup and clean customer data, then test the complete customer and operational journey.
What should I measure after launching Klaviyo?
Start with flow revenue share, repeat purchase rate, revenue per recipient. Compare those measures with the pre-launch baseline and include app cost and operating time.
What should I check before installing Klaviyo?
Confirm consent, deliverability setup and clean customer data. Do not launch until the owner and a measurable reason for the app are clear.
When should I avoid Klaviyo?
Very small lists needing only basic campaigns
What alternatives to Klaviyo should I compare?
Compare Omnisend for a simpler growth route or Shopify Email for a lightweight baseline.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.
Key official sources
- Klaviyo Shopify App Store listingshopify app store
- Klaviyo official websiteofficial website
Ready to move?
Choose the route that matches your confidence.
Go to Klaviyo
Check the current listing, pricing and compatibility before installing.
View Klaviyo on ShopifyGet a store-specific answer
See what to install now, add later, replace and avoid for the moment.
Start the free assessment