Choosing Shopify apps
Find a Shopify review app that helps customers buy with confidence.
Judge.me is a strong, affordable starting point for many stores. Consider Loox when customer photos and videos are central to the sale. Look at Okendo or Yotpo when you need richer customer data, more integrations or a wider group of connected tools.
Match the app to the job
4 options, with different strengths. These are not ranked by popularity. Check plan limits and extra fees before choosing.
You want review requests, photo reviews and product-page ratings at a low cost.
- Starting price
- Free
- Setup estimate
- Moderate setup
- Pricing checked
Seeing a product in real use helps your customers decide, especially for visual products.
- Starting price
- Free
- Setup estimate
- Heavier setup
- Pricing checked
Shoppers need detailed feedback from people like them, and your team will use that extra data.
- Starting price
- Free
- Setup estimate
- Confirm before starting
- Pricing checked
Brands consolidating onto Yotpo
- Starting price
- Free
- Setup estimate
- Confirm before starting
- Pricing checked
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More side-by-side comparisons
Decide where your reviews need to appear
Shopify can collect reviews from verified buyers in the Shop app. Some review apps can also share their reviews with Shop. Check whether you need reviews only in Shop or across your full website and marketing activity.
- Shop reviews cover every place you need reviews to appear.
- Your chosen app supports the review formats you need.
- Review requests are sent after the customer receives the order.
- You have a plan for moving old reviews and removing duplicates.
When it is better to wait
- You do not yet have enough completed orders to collect reviews regularly.
- No one is responsible for moderation, replies and customer-service problems.
- You have not decided whether customer photos and videos will help sell the product.
- A second review app would repeat what your current app already does.
Before you install
Choose one problem to solve, check the full cost, then use the setup guide for your chosen app.
Questions to settle before choosing
- What kind of reviews will help customers? Choose whether you need star ratings, written reviews, product details, customer photos, videos or a mix.
- When will you ask for a review? Decide how long to wait after delivery, whether to offer an incentive and who will follow up.
- Where should reviews appear? List every place you need them, including product pages, collection pages, Shop, email, adverts and Google.
- Who will manage them? Name the person responsible for review requests, moderation, replies and customer-service issues.
Advice for different store setups
You need reliable reviews at a sensible price
A strong starting point for stores that need review requests, visual reviews and clear on-site display without a large setup.
Read the Judge.me guide →Customer photos and videos help sell the product
A visual approach can suit fashion, beauty and other products that customers want to see in real use.
Read the Loox guide →You need detailed customer and product data
Established ecommerce teams may get more value from detailed review questions, customer groups and deeper integrations.
Read the Okendo guide →You already use or plan to use several Yotpo tools
Yotpo makes most sense as part of a planned group of connected Yotpo tools, rather than for a basic review widget alone.
Read the Yotpo Reviews guide →Open the setup checklist
- 1Decide what customers need to see
List the questions or concerns reviews should answer. Choose whether ratings, text, product details, photos or videos will answer them best.
- 2Record the reviews you already have
Note where they are stored, how many you have, who owns them and how they can be exported.
- 3Set up review requests
Choose when requests are sent, how incentives are explained, who moderates submissions and what happens after a poor review.
- 4Show reviews where they help
Add ratings and reviews to the product and collection pages where customers make decisions. Check the layout on mobile and desktop.
- 5Review the results each month
Track how many requests are delivered, how many customers respond and how many products have useful reviews.
Common questions
What is the best Shopify review app for a small store?
Judge.me is a sensible option to compare first if price matters. Check that it supports the review formats, integrations and migration you need before deciding.
Is Loox better than Judge.me?
Loox may be a better fit when customer photos and videos are central to the sale. Judge.me may suit you better when dependable review collection and lower cost matter more.
When should I consider Okendo or Yotpo?
Consider them when detailed review data, customer groups, larger-team processes or a connected group of tools will create enough value to justify the extra cost and work.
Can Shopify collect product reviews without an app?
The Shop channel can collect reviews from verified buyers and show them in Shop. You may still need an app to collect and display reviews across your website and marketing channels.
Can I use a Shopify feature before buying a reviews and customer content app?
Shopify can collect reviews from verified buyers in the Shop app. Some review apps can also share their reviews with Shop. Check whether you need reviews only in Shop or across your full website and marketing activity.
Related topics
Sources and how we compare apps
Our guides draw on official product listings and documentation. This is not a claim that we have personally tested every app.
Read our recommendation methodology