
Reviews and UGC
Loox review
Put customer photos and videos at the centre of your product reviews.
Seeing a product in real use helps your customers decide, especially for visual products.
Think twice ifYou mainly need simple text reviews, or the order-based charges outweigh the value of the visual features.
- Setup estimate
- Heavier setup
- Pricing checked
- Guide researched
What you can use it for
- Review collection
- Photo and video reviews
- Customer reviews on your store
Product details, capabilities and integrations
Loox is a Shopify social-proof platform built around visual product reviews, AI-assisted review presentation, referrals and selected post-purchase conversion features. It automates promotional or transactional review-request emails, reminders and thank-you messages; collects text, up to five photos or one video per submission; imports and exports reviews; displays reviews through more than 17 customisable widgets; creates social assets; publishes SEO review markup; and syndicates eligible reviews to Shop, Google Shopping, Meta and TikTok. Convert adds AI smart sorting, review highlights, summaries, review stories, translations and replies, video reviews, product-bundle reviews, referrals, integrations, API access and webhooks. Referral surfaces include post-purchase, post-review and onsite widgets, with tracked advocate, engagement and revenue reporting.
Connections to check: Shopify Admin, Shopify Checkout and Order Status, Shopify Customer Accounts, Shop App, Google rich snippets, Google Shopping, Meta and Instagram Shops, TikTok Shop, Klaviyo, Omnisend, Gorgias, Rebuy, Tapcart, PageFly, Shopify Flow, Loox API and webhooks, social-media publishing workflows. Confirm that your plan includes the connections you need.
How much does Loox cost?
Free Beginner plan available. Convert is $49.99/month for 300 orders, with $50 for each additional 300; Unlimited is $299.99/month. Check included features.
Pricing checked .Check current official pricing ↗Work out your monthly and yearly app costs, including usage fees and setup.
What should you compare it with?
See all reviews and customer content options →Getting started with Loox
- 1
Choose the products that need reviews most, and export existing reviews before switching apps.
- 2
Add the review display to a copy of your theme and check it on mobile.
- 3
Test a request after delivery, a submitted review and your reply before enabling the full schedule.
What you need before installing
Have these ready
- An active Shopify store and compatible theme
- administrator access
- an export of existing product and store reviews
- stable product and variant identifiers
- accurate order, fulfilment and delivery events
- approved consent and request rules
- a transparent moderation policy
- customer photos, videos and reviews usage rights and incentive disclosures
- defined photo and video standards
- sender-domain ownership
- baseline review, customer photos, videos and reviews and conversion metrics
- intended widget locations
- eligible Shop, Google, Meta or TikTok accounts
- referral reward economics where used
- forecast monthly Shopify orders for Convert pricing
- and an export and rollback plan.
Decisions to make first
- Beginner, Convert or Unlimited
- 14-day trial and billing date
- monthly order forecast and $50-per-additional-300-order exposure
- promotional versus transactional review requests
- trigger, wait time, reminders and delivery integrations
- sender, language and branding
- photo and video incentives
- thank-you messages
- import source, verification and product mapping
- moderation rules and 14-day deadline
- featured and hidden reviews
- AI smart sorting, highlights, summaries, stories, translations and replies
- widget mix and theme placement
- product groups and bundle reviews
- rich snippets and duplicate schema
- Shop, Google Shopping, Meta and TikTok syndication
- referrals, advocate eligibility, positive-review trigger, advocate and friend rewards, discount controls and attribution
- social-post assets
- integrations, API and webhooks
- user permissions
- exports
- partner application
- and the Judge.me or Okendo switch trigger.
Open the detailed setup guide (9 steps)
Audit reviews, visual customer photos, videos and reviews, referral activity and storefront surfaces
Export existing product and store reviews, photos, videos, replies, source and verification metadata, incentives and product mappings. Inventory current review requests, referral tools, coupons, theme widgets, galleries, social assets, structured data, marketplace feeds, CRM integrations and post-purchase surfaces. Map reviews to stable Shopify product and variant IDs and record bundles, replacements and regional products. Capture monthly orders, review-request volume, submission rate, photo and video rate, rating distribution, referral participation, referral revenue, product-page conversion and page-speed baselines.
Follow the official instructions ↗Select the plan using visual and order-volume economics
Use Beginner when free photo-review collection, reminders, 17+ widgets, customisation, rich snippets, social assets and Shop syndication cover the need. Choose Convert only when video reviews, AI presentation, bundle reviews, referrals, external syndication, integrations, API or webhooks justify $49.99 for the first 300 monthly orders plus $50 for each additional 300. Choose Unlimited at $299.99 when its unlimited requests and referrals are cheaper than Convert usage. Record the 14-day trial, billing date, order forecast, peak scenario and plan-change terms. Ignore closed legacy Growth and Scale plans.
Follow the official instructions ↗Configure compliant review requests, reminders and incentives
Choose the order, fulfilment or delivery trigger and set timing based on real product arrival and use. Configure promotional requests only for customers with marketing consent and use Loox transactional requests without discounts or referrals where permitted for non-consenting customers. Note that Loox transactional mode is unavailable when Klaviyo or Omnisend sends the requests. Configure reminders, languages, sender identity, manual requests, past-order requests and postponement. Define photo and video discounts, thank-you messages and coupon limits. Rewards must not depend on positive sentiment and all incentives must be disclosed.
Follow the official instructions ↗Import reviews and preserve source, verification and media rights
Use Loox's supported migration path or custom-file importer and test a representative sample first. Validate product handles or IDs, review text, rating, dates, reviewer details, image URLs, source and verification data. Reconcile successful and failed imports using the summary email and error file. Confirm that imported reviews are not presented as verified unless qualifying source evidence exists. Check rights to display customer photos and videos and preserve original source and consent records. Avoid duplicate imports and use the undo-import control where a batch was mapped incorrectly.
Follow the official instructions ↗Define moderation, replies and service-recovery rules
Configure auto-publication and any 14-day moderation rules using only valid reasons such as profanity, private data, defamation, spam, off-topic content or policy violations. Do not hide valid negative feedback to improve the rating. Define featured-review rules, public replies, internal escalation, reviewer-update requests and personal-data redaction. Keep visual quality preferences separate from publication eligibility. Record how AI replies and translations are reviewed before publication.
Follow the official instructions ↗Deploy visual widgets and AI presentation deliberately
Start with the product review widget and rating snippet, then add carousels, pop-ups, galleries, review stories, social assets and bundle review surfaces only where they support a defined purchase decision. Configure branding, accessibility, product context, mobile behaviour and image cropping. On Convert, test AI smart sorting, highlights, summaries, stories, translations and replies against the underlying reviews and brand rules. Audit Product and AggregateRating structured data to prevent duplication with the theme or SEO apps. Measure layout shift, load time and interaction delay before rollout.
Follow the official instructions ↗Design the referral programme as a separate commercial system
On Convert or above, choose post-purchase, post-review and onsite referral surfaces. Define advocate and friend eligibility, discounts, minimum spend, expiry, attribution, fraud controls and margin guardrails. Post-review referrals can target four- and five-star reviewers, so keep the referral offer clearly separate from whether the review is published or rewarded. Test two-sided incentives and ensure review rewards never depend on positive ratings. Reconcile Loox advocate, engagement and referral-revenue reporting with Shopify orders and finance.
Follow the official instructions ↗Validate collection, display, referrals and external syndication
Place controlled orders across simple products, variants, bundles, refunds, multiple languages and consent states. Test promotional and transactional requests, reminders, postponement, photo and video submission, incentives, moderation, replies, AI outputs, widgets and social assets. Test post-purchase, post-review and onsite referrals through advocate, friend and reward completion. Validate Shop, Google Shopping, Meta and TikTok syndication using correct Shopify product IDs, GTINs and verified-source data. Confirm each store uses its own Loox account where required and reconcile reviews and ratings across destinations.
Follow the official instructions ↗Launch visual-social-proof regular checks and define the alternative trigger
Publish daily launch checks, weekly review, customer photos, videos and reviews and referral quality review and monthly commercial reconciliation. Track request delivery, submission, photo and video rates, review coverage, rating distribution, moderation age, response times, widget engagement, AI-output quality, page performance, referral participation, referral revenue, discount cost, channel syndication, monthly orders and Loox invoice. Keep Loox where visual presentation and referrals produce sufficient value. Move to Judge.me when cost and broad review coverage dominate, or to Okendo when customer attributes, surveys, loyalty and richer profile data become more important.
Follow the official instructions ↗How to use and review it after launch
How to decide whether it is working
Check that the app still works after changes to your theme, checkout or connected tools. Review the result you installed it for, alongside its cost.
- Signed-off launch pack covering commercial scope, reviews, customer photos, videos and reviews, requests, referrals, display, channels, compliance and recovery.
- Daily launch log with requests, reviews, media, rewards, referrals, moderation, display, channel issues, owner and resolution.
- Weekly visual-social-proof scorecard with coverage, customer photos, videos and reviews, moderation, AI, referrals, channels, actions and owners.
- Monthly commercial review with review growth, customer photos, videos and reviews, referrals, conversion, order tier, invoice, compliance and keep-Loox decision.
- Change record containing old and new setup, affected reviews, products and advocates, tests, approvals, export and rollback result.
Keep it if it solves a real problem. Simplify or remove it if the extra cost and work are not worthwhile.
Things to check before installing
- You mainly need simple text reviews, or the order-based charges outweigh the value of the visual features.
- Costs increase as more advanced features are required.
- Convert starts at $49.99 for 300 monthly orders and adds $50 per additional 300 orders
More limitations and common mistakes
- Unlimited costs $299.99 monthly
- Legacy Growth and Scale plans are unavailable to new subscribers
- Beginner excludes video reviews, referrals, advanced AI, external marketplace syndication, API and advanced integrations
- Referrals require Convert or higher
- Post-review referral prompts target four- and five-star reviewers, requiring fair disclosure and separate review authenticity controls
- Promotional emails require marketing consent, while transactional emails exclude discounts and referrals
- Klaviyo or Omnisend sending does not support Loox transactional-email mode
- Review requests, manual requests and plan quotas require monitoring
- Imported review authenticity and verification depend on source data
- Moderation must use valid reasons and unresolved reviews must publish within 14 days
- External syndication depends on product IDs, GTINs, verified status and channel setup
- Google, Meta and TikTok review feeds have independent eligibility rules
- One Loox account is required per store for Google Shopping review display
- Rich snippets can conflict with theme or SEO-app JSON-LD
- Visual widgets, media and AI stories can add layout or performance overhead
- AI sorting, summaries, replies and translations require human review
- Referral discount, attribution and revenue reporting require reconciliation with Shopify and finance
- Loox remains a reviews and referrals specialist rather than a full loyalty or customer-profile suite
- Exact current public partner commission, support SLA, refund rules and Enterprise terms are not published
Common questions
How much does Loox cost?
Loox currently has a Beginner plan at no charge, Convert at $49.99 per month for the first 300 monthly orders plus $50 for each additional 300 orders, and Unlimited at $299.99 per month. Convert and Unlimited include a 14-day trial. Beginner covers review requests, reminders, photo incentives, 17+ widgets, customisation, rich snippets, social assets and Shop syndication. Convert adds video reviews, AI features, bundle reviews, referrals, Google, Meta and TikTok syndication, integrations, API and webhooks. Unlimited removes review-request and referral limits. Legacy Growth and Scale plans are closed to new subscriptions.
Why choose Loox instead of Judge.me?
Choose Loox when customer photos, videos, visual galleries, AI review presentation and referral-led merchandising are central to the storefront experience. Judge.me remains the stronger default when broad review coverage and low flat cost matter more. Loox's Convert price rises with order volume, so the visual and referral features should produce measurable value before upgrading from Beginner or choosing it over Judge.me.
Can Loox send review requests to customers who have not accepted marketing?
Loox can send a non-promotional transactional review request that excludes discounts, referral incentives and other marketing content where the merchant's legal basis permits it. Promotional requests are sent to customers with marketing consent and can include incentives. Every Loox email includes an opt-out. This promotional-versus-transactional logic applies only when Loox sends the email; transactional mode is not available when requests are sent through Klaviyo or Omnisend.
How do Loox referrals work?
Referrals are available on Convert and above through post-purchase, post-review and onsite widgets. Merchants configure advocate and friend rewards and can track engagement and attributed referral revenue. The post-review widget can be shown after four- or five-star reviews, so referral eligibility and rewards must remain separate from review publication and authenticity. Reconcile Loox attribution with Shopify orders, discounts, returns and finance.
Can we migrate and later export our reviews?
Yes. Loox provides migration paths for several review platforms and a custom-file importer. Test a sample, preserve product IDs, source and verification data and reconcile failures from the import summary. Review exports are available as CSV for product or store reviews and can be filtered. Export all reviews and customer photos, videos and reviews metadata before replacing or uninstalling the app.
Sources and how we put this guide together
This is a research-based guide, not a claim that we have personally tested every feature. Prices and product availability can change.
- Loox pricingChecked 2026-09-07
- Loox Beginner planChecked 2026-07-24
- Loox Convert planChecked 2026-07-24
- Loox official website
- Loox official websiteChecked 2026-07-24
- Getting started with LooxChecked 2026-07-24
- Loox review request emailsChecked 2026-07-24
- Loox email unsubscribes and complianceChecked 2026-07-24
- Managing Loox reviewsChecked 2026-07-24
- Migrating to LooxChecked 2026-07-24
- Exporting Loox reviewsChecked 2026-07-24
- Loox ReferralsChecked 2026-07-24
- Loox Google Shopping review integrationChecked 2026-07-24
- Loox Meta Shops syndicationChecked 2026-07-24
- Loox TikTok Shop syndicationChecked 2026-07-24
- Loox partner agreementChecked 2026-07-24