Shopify app comparison
Loox vs Okendo
Choose Loox when Fashion, beauty and visually demonstrable products. Choose Okendo: Reviews & Loyalty when Established DTC brands. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
Loox
Fashion, beauty and visually demonstrable products. Choose Loox when visual reviews and polished social proof are more important than the lowest possible price.
Setup: Heavier setup
Official vendor website.
Okendo
Established DTC brands. Use Okendo when reviews need to feed richer customer profiles or a connected loyalty programme.
Setup: Confirm before starting
Official vendor website.Neither yet?
Wait if the reviews and customer content problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See the simpler starting point →The differences that matter
Swipe the table to see both apps →
| What to check | Loox | Okendo |
|---|---|---|
| What you get | Review collection, Photo and video reviews, Customer reviews on your store | Review collection, Photo and video reviews, Customer reviews on your store |
| Important limitation | Costs increase as more advanced features are required. | Higher implementation and operating complexity than lightweight review tools. |
Loox is the stronger fit when:
- Fashion, beauty and visually demonstrable products
- Brands prioritising photo and video customer photos, videos and reviews
- Its strongest fit is a visually led brand that wants photo and video reviews presented as a meaningful part of the storefront experience.
Okendo: Reviews & Loyalty is the stronger fit when:
- Established DTC brands
- Teams using review attributes for segmentation and merchandising
- The current product spans reviews and loyalty, making it better suited to established brands that value rich review attributes, customer profiles, connected retention journeys and integrations more than a lightweight review widget.
What will you actually pay?
Loox
FreeFree Beginner plan available. Convert is $49.99/month for 300 orders, with $50 for each additional 300; Unlimited is $299.99/month. Check included features.
Pricing checked 2026-09-07Check official pricing ↗Okendo
FreeFree plan available. Published paid tiers are $19, $119 and $299/month; order allowances and features vary.
Pricing checked 2026-09-07Check official pricing ↗You might not need either yet
Wait if the reviews and customer content problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
- Merchants seeking a free long-term reviews platform
- Very small stores needing only basic star ratings
- The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
Ready to set it up?
Start with one useful feature and test the customer journey before switching on more.
Set up Loox
Use Loox for a controlled first use case and expand only after the result is proven.
- Audit reviews, visual customer photos, videos and reviews, referral activity and storefront surfaces
- Select the plan using visual and order-volume economics
- Configure compliant review requests, reminders and incentives
- Import reviews and preserve source, verification and media rights
Set up Okendo
Use Okendo: Reviews & Loyalty for a controlled first use case and expand only after the result is proven.
- Audit existing review data, ownership and migration requirements before enabling Okendo.
- Define request timing, incentive rules and moderation policy.
- Place review widgets only on agreed product, collection and landing-page surfaces.
- Validate structured data, feed syndication and theme performance before full rollout.
Checks that apply to either app
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A person responsible can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Common questions
Is Loox better than Okendo: Reviews & Loyalty?
Not automatically. Loox is the better fit when fashion, beauty and visually demonstrable products. Okendo: Reviews & Loyalty is the better fit when established dtc brands.
Which is easier to set up: Loox or Okendo: Reviews & Loyalty?
Loox is currently classed as heavier setup, while Okendo: Reviews & Loyalty is confirm before starting. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test Loox against Okendo before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing Loox or Okendo?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between Loox and Okendo later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
Still comparing?
All reviews and customer content options →Sources and independence
Based on official app listings and vendor documentation, not a claim of hands-on testing of every feature. Affiliate relationships do not decide which app we recommend.
Read our methodology