Shopify subscription app comparison
Loop vs Recharge: choose how your team will run subscriptions.
Both are serious subscription platforms. The better choice depends on how your team will reduce cancellations, help subscribers make changes, recover failed payments and improve the service over time.
Free assessment About five minutes No email required
The verdict
Which route sounds most like your store?
Shortlist Loop when a named team member will actively improve cancellations, the customer portal and failed-payment recovery. Shortlist Recharge when an established subscription business values a long track record, many integrations and a lower entry point. Prove customers want to reorder before committing to either platform.
Loop Subscriptions
A named owner will actively improve cancellations, payment recovery and the subscriber portal using regular performance data.
Affiliate link. It never affects the verdict.
Recharge Subscriptions
You run an established subscription programme and value ecosystem maturity, integrations and a lower published entry point.
Neither app is the next step
Customers have not yet shown that they want to reorder, recurring deliveries are unreliable or nobody is responsible for the subscription experience.
See what to fix firstBest fit
Choose the statement closest to your store.
Loop is the stronger fit when:
- Your team will actively improve cancellations and failed-payment recovery.
- The customer portal and keeping subscribers are central to the programme.
- You have enough subscription orders to see whether the changes are working.
Recharge is the stronger fit when:
- You operate an established subscription business.
- A wide choice of established integrations matters to your store.
- You want a lower published entry point with room to grow.
At a glance
The differences that should affect your decision.
Use this to narrow the choice, then verify current pricing and compatibility before installing anything.
Loop SubscriptionsCentres the customer portal, cancellation experience and failed-payment recovery.
Recharge SubscriptionsSupports retention work within a broad, established subscription platform.
Loop SubscriptionsA growing integration set built around active subscription operations.
Recharge SubscriptionsA long-established platform with a broad integration ecosystem.
Loop SubscriptionsCosts make more sense when the team will use the retention tools regularly.
Recharge SubscriptionsA lower published entry point, with costs rising as the programme grows.
Loop SubscriptionsOne person must review why customers leave and improve the experience.
Recharge SubscriptionsOne person must manage subscriptions, integrations and customer issues.
Loop SubscriptionsFrom USD 99/monthSubscription
Recharge SubscriptionsFrom USD 25/monthSubscription
Loop SubscriptionsHeavier setup
Recharge SubscriptionsConfirm before starting
Practical setup plan
See what choosing each app asks you to do.
These are the minimum steps for a controlled launch. The full app guides contain the detailed walkthroughs.
Loop Subscriptions
Loop is most valuable when the retention workflows will be actively managed.
- Record current cancellation, payment-recovery and support baselines.
- Design customer portal controls, cancellation reasons and save offers.
- Configure failed-payment recovery and the messages around it.
- Review reasons, recoveries and subscriber actions every week.
Recharge Subscriptions
Recharge needs a disciplined migration and integration plan.
- Map products, subscriber rules, customer controls and required integrations.
- Plan migration ownership, data checks and customer communication.
- Configure one focused subscription journey and test every customer action.
- Monitor renewals, failures, cancellations and support demand after launch.
Complete these checks before launch
- Sign-up, renewal, skip, swap and cancellation all work on mobile.
- Failed payments trigger the right recovery and customer messages.
- Inventory and fulfilment can handle recurring order timing.
- Finance, support and ecommerce teams agree how success will be measured.
Before you spend
Wait if any of these sound familiar.
Buying an app will not solve these gaps. Complete the checks below first, then return to the comparison with a clearer brief.
- 01
Customers have not yet shown that they want to reorder the product.
- 02
Your stock, delivery or support process cannot reliably handle repeat orders.
- 03
Nobody is responsible for cancellations, failed payments and subscriber support.
The free assessment shows what deserves attention now and what can wait.
Your next route
Research, try or get a store-specific answer.
Loop Subscriptions
A named owner will actively improve cancellations, payment recovery and the subscriber portal using regular performance data.
- Starting price
- From USD 99/month
- Setup
- Heavier setup
Recharge Subscriptions
You run an established subscription programme and value ecosystem maturity, integrations and a lower published entry point.
- Starting price
- From USD 25/month
- Setup
- Confirm before starting
Not ready to choose?
Find out what your store needs first.
Use the free assessment to see whether this category deserves attention now.
Get my free resultFrequently asked questions
Common questions before you decide.
Is Loop better than Recharge?
Not automatically. Loop is a strong shortlist option for a team focused on active retention workflows. Recharge can be the better fit for an established programme that values ecosystem maturity and a broader integration base.
Which is better for a new subscription store?
A new subscription store may not need either platform yet. First prove repeat demand and compare the free Shopify baseline or a lower-cost specialist option.
What should I compare beyond price?
Compare customer controls, payment recovery, cancellation journeys, migration support, integrations, analytics, transaction costs and the ongoing work your team must own.
How should I test Loop against Recharge before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including sign-up, renewal, skip, swap and cancellation all work on mobile. and failed payments trigger the right recovery and customer messages., then compare the result and the work your team had to do.
What should I measure after choosing Loop or Recharge?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
View the official sources used for this comparison
- Loop Subscriptions official websiteofficial website
- Loop Subscriptions Shopify App Store listingshopify app store
- Loop pricingpricing
- Loop customer portaldocumentation
- Loop cancellation flowsdocumentation
- Loop cancellation analyticsdocumentation
- Loop migration processdocumentation
- Recharge Subscriptions official websiteofficial website
Pricing and product features can change. Check the current app listing before purchasing. Affiliate availability never affects the comparison.