Ad attribution
Northbeam
By Northbeam
An enterprise measurement investment for large advertisers, not the automatic “better” version of Triple Whale.
The verdict
Is Northbeam right for you?
Choose it if...
- Large DTC advertisers
- Teams requiring sophisticated first-party attribution and incrementality workflows
- Brands with dedicated measurement owners
Look elsewhere if...
- Small and mid-market stores
- Teams without the capacity to operationalise advanced measurement
Northbeam makes sense when the financial impact of budget misallocation is large and the team can run serious attribution and incrementality processes.
See the full product summary
Northbeam provides first-party multi-touch attribution, media analytics, incrementality and forecasting workflows, creative measurement for Shopify stores.
What you get
The main outcomes to expect.
Focus on the capabilities that solve a real customer or operational problem.
- First-party multi-touch attribution
- Media analytics
- Incrementality and forecasting workflows
- Creative measurement
See connections and integrations
- Shopify
Getting started
A practical route to launch.
Scan the stages first. Open only the instructions you need while completing the work.
- Strong tracking
- Measurement owner
- Consistent spend history
- 01PlanComplete measurement audit
- 02ConfigureDefine decision questions
- 03ConfigureConnect channels and first-party data
- 04ConfigureValidate model outputs
- 05TestCreate testing and budget governance
Detailed walkthrough
01PlanComplete measurement audit
Record the current setup, the problem Northbeam must solve, the owner and the starting result. Complete complete measurement audit in a test or controlled environment before changing the live journey.
- What you should have
- A documented and working complete measurement audit stage with a named owner.
- How to check it
- Confirm the setup works, then record incremental revenue.
02ConfigureDefine decision questions
Complete define decision questions using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working define decision questions stage with a named owner.
- How to check it
- Confirm the setup works, then record marginal cac.
03ConfigureConnect channels and first-party data
Complete connect channels and first-party data using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working connect channels and first-party data stage with a named owner.
- How to check it
- Confirm the setup works, then record model stability.
04ConfigureValidate model outputs
Complete validate model outputs using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working validate model outputs stage with a named owner.
- How to check it
- Confirm the setup works, then record budget reallocation value.
05TestCreate testing and budget governance
Complete create testing and budget governance, then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
- What you should have
- A signed test record with the intended journey working and no serious exception left open.
- How to check it
- Confirm the setup works, then record incremental revenue.
See the full planning checklist
- Whether the first launch needs first-party multi-touch attribution or whether it can wait
- Whether the first launch needs media analytics or whether it can wait
- Whether the first launch needs incrementality and forecasting workflows or whether it can wait
- Whether the first launch needs creative measurement or whether it can wait
Using it well
A simple operating rhythm.
You do not need to inspect everything every day. Use this schedule to focus on the right checks.
Success check
How to know it is working
- Incremental revenue
- Marginal CAC
- Model stability
- Budget reallocation value
Cost and cautions
Know the commitment before you choose.
- Starting price
- From USD 1,500/month
- Typical range
- USD 1,500 to 1,500/month
- Pricing model
- Data volume
Public starting point around $1,500/month; obtain a current quote.
Check current pricing before purchasing. Snapshot checked 17 July 2026.
High cost without ownership becomes shelfware
Attribution still needs experiments
High entry cost
See 2 more technical and commercial considerations
- Requires measurement maturity
- May still need finance/BI integration
Compare your options
See how Northbeam compares with other ad attribution options.
Compare Shopify ad attribution options by store fit, total cost, setup work and the results your team can realistically achieve.
Questions and evidence
Answers without the research overload.
How much work does Northbeam take to set up?
Confirm before starting is the current planning guide. Before installing it, confirm strong tracking, measurement owner, consistent spend history, then test the complete customer and operational journey.
What should I measure after launching Northbeam?
Start with incremental revenue, marginal cac, model stability. Compare those measures with the pre-launch baseline and include app cost and operating time.
What should I check before installing Northbeam?
Confirm strong tracking, measurement owner, consistent spend history. Do not launch until the owner and a measurable reason for the app are clear.
When should I avoid Northbeam?
Small and mid-market stores
What alternatives to Northbeam should I compare?
Compare Triple Whale is normally the better economic fit below enterprise spend.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.
Key official sources
- Northbeam pricingChecked 2026-07-17
- Northbeam official websiteofficial website
Ready to move?
Choose the route that matches your confidence.
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