International pricing and currency
Shopify Markets
By Shopify
Use Shopify Markets as the native baseline for market setup, local currencies and country-specific selling rules.
The verdict
Is Shopify Markets right for you?
Choose it if...
- Merchants validating international demand
- Stores needing native market, currency and domain controls
Look elsewhere if...
- Complex merchant-of-record, duties, compliance or enterprise localisation requirements
It should be configured properly before another cross-border platform is added, because many merchants can solve early international needs natively.
See the full product summary
Shopify Markets provides local currencies, market pricing, payment localisation for Shopify stores.
What you get
The main outcomes to expect.
Focus on the capabilities that solve a real customer or operational problem.
- Local currencies
- Market pricing
- Payment localisation
Getting started
A practical route to launch.
Scan the stages first. Open only the instructions you need while completing the work.
- Market-specific pricing and tax decisions
- 01PlanPrioritise target markets and model price, tax, currency and margin requirements.
- 02ConfigureConfigure Shopify Markets for a limited market set before wider rollout.
- 03ConfigureValidate checkout, payment, duties, refunds and reporting by market.
- 04ConfigureQA customer experience using local devices, currencies and addresses.
- 05TestMeasure conversion, contribution margin, payment acceptance and support by market.
Detailed walkthrough
01PlanPrioritise target markets and model price, tax, currency and margin requirements.
Record the current setup, the problem Shopify Markets must solve, the owner and the starting result. Complete prioritise target markets and model price, tax, currency and margin requirements. in a test or controlled environment before changing the live journey.
- What you should have
- A documented and working prioritise target markets and model price, tax, currency and margin requirements. stage with a named owner.
- How to check it
- Confirm the setup works, then record international checkout conversion.
02ConfigureConfigure Shopify Markets for a limited market set before wider rollout.
Complete configure shopify markets for a limited market set before wider rollout. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working configure shopify markets for a limited market set before wider rollout. stage with a named owner.
- How to check it
- Confirm the setup works, then record payment acceptance.
03ConfigureValidate checkout, payment, duties, refunds and reporting by market.
Complete validate checkout, payment, duties, refunds and reporting by market. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working validate checkout, payment, duties, refunds and reporting by market. stage with a named owner.
- How to check it
- Confirm the setup works, then record margin by market.
04ConfigureQA customer experience using local devices, currencies and addresses.
Complete qa customer experience using local devices, currencies and addresses. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working qa customer experience using local devices, currencies and addresses. stage with a named owner.
- How to check it
- Confirm the setup works, then record international checkout conversion.
05TestMeasure conversion, contribution margin, payment acceptance and support by market.
Complete measure conversion, contribution margin, payment acceptance and support by market., then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
- What you should have
- A signed test record with the intended journey working and no serious exception left open.
- How to check it
- Confirm the setup works, then record international checkout conversion.
See the full planning checklist
- Whether the first launch needs local currencies or whether it can wait
- Whether the first launch needs market pricing or whether it can wait
- Whether the first launch needs payment localisation or whether it can wait
Using it well
A simple operating rhythm.
You do not need to inspect everything every day. Use this schedule to focus on the right checks.
Success check
How to know it is working
- International checkout conversion
- Payment acceptance
- Margin by market
Cost and cautions
Know the commitment before you choose.
- Starting price
- Free
- Pricing model
- Included with the platform
This is a dated pricing snapshot and must be rechecked before publication or purchase.
Check current pricing before purchasing. Snapshot checked 17 July 2026.
Local pricing must account for duties, tax, FX and channel costs.
Advanced cross-border operations may require specialist tax, logistics or merchant-of-record support.
Compare your options
See how Shopify Markets compares with other international pricing and currency options.
Compare Shopify international pricing and currency options by store fit, total cost, setup work and the results your team can realistically achieve.
Questions and evidence
Answers without the research overload.
How much work does Shopify Markets take to set up?
Light setup is the current planning guide. Before installing it, confirm market-specific pricing and tax decisions, then test the complete customer and operational journey.
What should I measure after launching Shopify Markets?
Start with international checkout conversion, payment acceptance, margin by market. Compare those measures with the pre-launch baseline and include app cost and operating time.
What should I check before installing Shopify Markets?
Confirm market-specific pricing and tax decisions. Do not launch until the owner and a measurable reason for the app are clear.
When should I avoid Shopify Markets?
Complex merchant-of-record, duties, compliance or enterprise localisation requirements
What alternatives to Shopify Markets should I compare?
Compare Global-e or Zonos when the cross-border operating model becomes materially more complex.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.
Key official sources
- Shopify Markets official websiteofficial website
Ready to move?
Choose the route that matches your confidence.
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Check the current listing, pricing and compatibility before installing.
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