On-site search and filtering
Shopify Search & Discovery
By Shopify
Keep Shopify Search & Discovery when native filters, synonym controls and basic merchandising are sufficient.
The verdict
Is Shopify Search & Discovery right for you?
Choose it if...
- Small and medium catalogues
- Merchants needing basic filters and search controls
Look elsewhere if...
- Large catalogues needing AI relevance, complex merchandising or detailed search analytics
It should remain the default baseline until catalogue size, search behaviour or merchandising needs justify a paid platform.
See the full product summary
Shopify Search & Discovery provides search relevance, collection filters, merchandising rules for Shopify stores.
What you get
The main outcomes to expect.
Focus on the capabilities that solve a real customer or operational problem.
- Search relevance
- Collection filters
- Merchandising rules
Getting started
A practical route to launch.
Scan the stages first. Open only the instructions you need while completing the work.
- Clean product attributes and taxonomy
- 01PlanAudit top searches, zero-result queries, filter usage and merchandising requirements.
- 02ConfigureConfigure synonyms, ranking rules, filters and collection behaviour in Shopify Search & Discovery.
- 03ConfigureTest theme integration, mobile usability and catalogue edge cases.
- 04ConfigureLaunch to a controlled traffic or catalogue segment where possible.
- 05TestMeasure search conversion, zero-result rate, product discovery and revenue per search session.
Detailed walkthrough
01PlanAudit top searches, zero-result queries, filter usage and merchandising requirements.
Record the current setup, the problem Shopify Search & Discovery must solve, the owner and the starting result. Complete audit top searches, zero-result queries, filter usage and merchandising requirements. in a test or controlled environment before changing the live journey.
- What you should have
- A documented and working audit top searches, zero-result queries, filter usage and merchandising requirements. stage with a named owner.
- How to check it
- Confirm the setup works, then record search conversion rate.
02ConfigureConfigure synonyms, ranking rules, filters and collection behaviour in Shopify Search & Discovery.
Complete configure synonyms, ranking rules, filters and collection behaviour in shopify search & discovery. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working configure synonyms, ranking rules, filters and collection behaviour in shopify search & discovery. stage with a named owner.
- How to check it
- Confirm the setup works, then record zero-result search rate.
03ConfigureTest theme integration, mobile usability and catalogue edge cases.
Complete test theme integration, mobile usability and catalogue edge cases. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working test theme integration, mobile usability and catalogue edge cases. stage with a named owner.
- How to check it
- Confirm the setup works, then record revenue per search user.
04ConfigureLaunch to a controlled traffic or catalogue segment where possible.
Complete launch to a controlled traffic or catalogue segment where possible. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working launch to a controlled traffic or catalogue segment where possible. stage with a named owner.
- How to check it
- Confirm the setup works, then record search conversion rate.
05TestMeasure search conversion, zero-result rate, product discovery and revenue per search session.
Complete measure search conversion, zero-result rate, product discovery and revenue per search session., then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
- What you should have
- A signed test record with the intended journey working and no serious exception left open.
- How to check it
- Confirm the setup works, then record search conversion rate.
See the full planning checklist
- Whether the first launch needs search relevance or whether it can wait
- Whether the first launch needs collection filters or whether it can wait
- Whether the first launch needs merchandising rules or whether it can wait
Using it well
A simple operating rhythm.
You do not need to inspect everything every day. Use this schedule to focus on the right checks.
Success check
How to know it is working
- Search conversion rate
- Zero-result search rate
- Revenue per search user
Cost and cautions
Know the commitment before you choose.
- Starting price
- Free
- Pricing model
- Included with the platform
This is a dated pricing snapshot and must be rechecked before publication or purchase.
Check current pricing before purchasing. Snapshot checked 17 July 2026.
Search tools cannot compensate for incomplete catalogue attributes.
Advanced search relevance and enterprise merchandising controls are limited.
Compare your options
See how Shopify Search & Discovery compares with other site search and filtering options.
Compare Shopify site search and filtering options by store fit, total cost, setup work and the results your team can realistically achieve.
Questions and evidence
Answers without the research overload.
How much work does Shopify Search & Discovery take to set up?
Light setup is the current planning guide. Before installing it, confirm clean product attributes and taxonomy, then test the complete customer and operational journey.
What should I measure after launching Shopify Search & Discovery?
Start with search conversion rate, zero-result search rate, revenue per search user. Compare those measures with the pre-launch baseline and include app cost and operating time.
What should I check before installing Shopify Search & Discovery?
Confirm clean product attributes and taxonomy. Do not launch until the owner and a measurable reason for the app are clear.
When should I avoid Shopify Search & Discovery?
Large catalogues needing AI relevance, complex merchandising or detailed search analytics
What alternatives to Shopify Search & Discovery should I compare?
Compare Boost AI Search for growth-stage complexity or Klevu for larger programmes.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.
Key official sources
- Shopify Search & Discovery Shopify App Store listingshopify app store
- Shopify Search & Discovery official websiteofficial website
Ready to move?
Choose the route that matches your confidence.
Go to Shopify Search & Discovery
Check the current listing, pricing and compatibility before installing.
View Shopify Search & Discovery on ShopifyGet a store-specific answer
See what to install now, add later, replace and avoid for the moment.
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