Translation and localisation
Shopify Translate & Adapt
By Shopify
Start with Translate & Adapt when a small number of languages and native Shopify localisation are sufficient.
The verdict
Is Shopify Translate & Adapt right for you?
Choose it if...
- Stores localising a small number of markets
- Teams prioritising native Shopify management
Look elsewhere if...
- Large multilingual catalogues with external translation workflows and governance
It is the safest low-cost baseline for merchants beginning to localise content through Shopify Markets.
See the full product summary
Shopify Translate & Adapt provides store translation, localised content, language workflow for Shopify stores.
What you get
The main outcomes to expect.
Focus on the capabilities that solve a real customer or operational problem.
- Store translation
- Localised content
- Language workflow
Getting started
A practical route to launch.
Scan the stages first. Open only the instructions you need while completing the work.
- Market priority and localisation ownership
- 01PlanPrioritise markets and content types rather than translating the entire store immediately.
- 02ConfigureDefine source-language ownership, glossary and review workflow in Shopify Translate & Adapt.
- 03ConfigureTranslate high-value product, navigation, checkout-adjacent and campaign content first.
- 04ConfigureQA URLs, metadata, feeds, layout and customer communications.
- 05TestMeasure localised conversion, organic visibility, content defects and maintenance effort.
Detailed walkthrough
01PlanPrioritise markets and content types rather than translating the entire store immediately.
Record the current setup, the problem Shopify Translate & Adapt must solve, the owner and the starting result. Complete prioritise markets and content types rather than translating the entire store immediately. in a test or controlled environment before changing the live journey.
- What you should have
- A documented and working prioritise markets and content types rather than translating the entire store immediately. stage with a named owner.
- How to check it
- Confirm the setup works, then record conversion rate by language.
02ConfigureDefine source-language ownership, glossary and review workflow in Shopify Translate & Adapt.
Complete define source-language ownership, glossary and review workflow in shopify translate & adapt. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working define source-language ownership, glossary and review workflow in shopify translate & adapt. stage with a named owner.
- How to check it
- Confirm the setup works, then record translation coverage.
03ConfigureTranslate high-value product, navigation, checkout-adjacent and campaign content first.
Complete translate high-value product, navigation, checkout-adjacent and campaign content first. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working translate high-value product, navigation, checkout-adjacent and campaign content first. stage with a named owner.
- How to check it
- Confirm the setup works, then record localised revenue.
04ConfigureQA URLs, metadata, feeds, layout and customer communications.
Complete qa urls, metadata, feeds, layout and customer communications. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
- What you should have
- A documented and working qa urls, metadata, feeds, layout and customer communications. stage with a named owner.
- How to check it
- Confirm the setup works, then record conversion rate by language.
05TestMeasure localised conversion, organic visibility, content defects and maintenance effort.
Complete measure localised conversion, organic visibility, content defects and maintenance effort., then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
- What you should have
- A signed test record with the intended journey working and no serious exception left open.
- How to check it
- Confirm the setup works, then record conversion rate by language.
See the full planning checklist
- Whether the first launch needs store translation or whether it can wait
- Whether the first launch needs localised content or whether it can wait
- Whether the first launch needs language workflow or whether it can wait
Using it well
A simple operating rhythm.
You do not need to inspect everything every day. Use this schedule to focus on the right checks.
Success check
How to know it is working
- Conversion rate by language
- Translation coverage
- Localised revenue
Cost and cautions
Know the commitment before you choose.
- Starting price
- Free
- Pricing model
- Included with the platform
This is a dated pricing snapshot and must be rechecked before publication or purchase.
Check current pricing before purchasing. Snapshot checked 17 July 2026.
Machine translation requires review for brand and regulated claims.
Translation workflow and automation are more limited than specialist platforms.
Compare your options
See how Shopify Translate & Adapt compares with other translation and localisation options.
Compare Shopify translation and localisation options by store fit, total cost, setup work and the results your team can realistically achieve.
Questions and evidence
Answers without the research overload.
How much work does Shopify Translate & Adapt take to set up?
Light setup is the current planning guide. Before installing it, confirm market priority and localisation ownership, then test the complete customer and operational journey.
What should I measure after launching Shopify Translate & Adapt?
Start with conversion rate by language, translation coverage, localised revenue. Compare those measures with the pre-launch baseline and include app cost and operating time.
What should I check before installing Shopify Translate & Adapt?
Confirm market priority and localisation ownership. Do not launch until the owner and a measurable reason for the app are clear.
When should I avoid Shopify Translate & Adapt?
Large multilingual catalogues with external translation workflows and governance
What alternatives to Shopify Translate & Adapt should I compare?
Compare Weglot for easier managed translation or Langify for more granular Shopify localisation.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.
Key official sources
- Shopify Translate & Adapt Shopify App Store listingshopify app store
- Shopify Translate & Adapt official websiteofficial website
Ready to move?
Choose the route that matches your confidence.
Go to Shopify Translate & Adapt
Check the current listing, pricing and compatibility before installing.
View Shopify Translate & Adapt on ShopifyGet a store-specific answer
See what to install now, add later, replace and avoid for the moment.
Start the free assessment