Performance leadership
Team leadership, account strategy, forecasting and reporting tied to business results.
About the creator
Built to make better Shopify app decisions easier.
StackFit Commerce was created by Matt Cocking, a paid media leader with more than a decade of experience helping businesses make advertising, analytics and technology work harder.
The experience behind it
Built from commercial performance work, not app-list research.
Matt has worked in paid media and digital growth since 2011. He is currently Head of Paid Media at Assisted, where he leads the team and helps shape strategy for ecommerce, financial services and lead generation clients.
He has also worked independently through Infinite PPC since 2016 and held senior agency and in-house ecommerce roles. Across those jobs, the same problem kept appearing: a tool only creates value when the business knows why it needs it and has the time, data and people to use it well.
Ecommerce perspective
Experience spanning in-house ecommerce and agency work with businesses at very different stages and scales.
Measurement discipline
Conversion tracking, analytics and CRO used to judge what is working rather than relying on vanity metrics.
Joined-up thinking
Paid media considered alongside landing pages, offers, data quality, operations and profit.
Why StackFit exists
App discovery is easy. Confident decision-making is not.
Shopify merchants can find hundreds of plausible tools in minutes. The difficult part is knowing whether a tool solves the right problem, fits the store's current stage and is worth the cost and operational burden.
StackFit was built around that decision. It starts with the business rather than a list of popular apps, then separates what deserves attention now from what should wait.
The aim is deliberately practical: fewer overlapping subscriptions, fewer badly timed purchases and a stack where every tool has a clear commercial job.
The operating principles
The product is designed to earn trust before it asks for a sale.
These principles shape both the recommendation system and the way StackFit Commerce is run.
Independent recommendations
Affiliate availability cannot improve a tool's score, ranking or placement.
Choose for the store you have
Cost, setup work, connections and future needs matter as much as features.
Useful restraint
A credible result can say keep what you have, replace something unsuitable or do not buy yet.
Explain the decision
Recommendations should tell you why an action matters and what must happen before the next one.
The standard
StackFit is being built with usefulness as the test.
Help merchants make a smaller number of better decisions - and be honest when another app is not the answer.
That is the principle behind the product.See the product in action
Turn your store context into a clearer stack plan.
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