Shopify app comparison
Essential Loyalty vs Froonze VIP Loyalty & Wishlist
Choose Essential Loyalty when you have enough repeat behaviour to reward. Choose Froonze VIP Loyalty & Wishlist when you need both loyalty and wishlist capability. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
Essential Loyalty
You have enough repeat behaviour to reward. A loyalty app for points, store credit, referrals and VIP tiers with a low-cost entry point for growing stores.
Setup: Moderate setup
Affiliate link. It never affects our advice.
Froonze VIP Loyalty & Wishlist
You need both loyalty and wishlist capability. A modular loyalty, store-credit, wishlist and customer-account app for merchants who want connected retention features without a large platform.
Setup: Moderate setup
Affiliate link. It never affects our advice.Neither yet?
Wait if the loyalty problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See the simpler starting point →The differences that matter
Swipe the table to see both apps →
| What to check | Essential Loyalty | Froonze VIP Loyalty & Wishlist |
|---|---|---|
| What you get | Points and store-credit rewards, Referral incentives, VIP tiers and member benefits | Points, store credit and VIP programmes, Wishlists and product alerts, Custom customer accounts |
| Important limitation | A loyalty programme cannot create repeat demand where the product lacks it. | Modules can create a less obvious total price than one headline plan. |
Essential Loyalty is the stronger fit when:
- You have enough repeat behaviour to reward
- You want points, credit, referrals or VIP rules in one app
- You can fund rewards without eroding contribution
Froonze VIP Loyalty & Wishlist is the stronger fit when:
- You need both loyalty and wishlist capability
- You prefer paying only for the modules you use
- You can govern reward and alert communication together
What will you actually pay?
Essential Loyalty
Free plan availableThe listing is now Essent Loyalty. Free covers 250 loyalty-influenced orders, not all store orders; the first paid tiers cover 500 and 1,500.
Pricing checked 2026-09-07Check official pricing ↗Froonze VIP Loyalty & Wishlist
Free for stores below 100 orders/monthThe listing describes free installation for smaller stores. Get a price for the loyalty, wishlist and customer-account features you need before expanding.
Pricing checked 2026-09-07Check official pricing ↗You might not need either yet
Wait if the loyalty problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
- Most customers buy only once with little repeat potential
- You only need a simple customer-account layout
- The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
Ready to set it up?
Start with one useful feature and test the customer journey before switching on more.
Set up Essential Loyalty
Use Essential Loyalty for a controlled first use case and expand only after the result is proven.
- Define the first job
- Configure the smallest useful version
- Check the connected journey
- Run realistic tests
Set up Froonze VIP Loyalty & Wishlist
Use Froonze VIP Loyalty & Wishlist for a controlled first use case and expand only after the result is proven.
- Define the first job
- Configure the smallest useful version
- Check the connected journey
- Run realistic tests
Checks that apply to either app
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A person responsible can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Common questions
Is Essential Loyalty better than Froonze VIP Loyalty & Wishlist?
Not automatically. Essential Loyalty is the better fit when you have enough repeat behaviour to reward. Froonze VIP Loyalty & Wishlist is the better fit when you need both loyalty and wishlist capability.
Which is easier to set up: Essential Loyalty or Froonze VIP Loyalty & Wishlist?
Essential Loyalty is currently classed as moderate setup, while Froonze VIP Loyalty & Wishlist is moderate setup. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test Essential Loyalty against Froonze VIP Loyalty & Wishlist before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing Essential Loyalty or Froonze VIP Loyalty & Wishlist?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between Essential Loyalty and Froonze VIP Loyalty & Wishlist later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
Still comparing?
All loyalty options →Sources and independence
Based on official app listings and vendor documentation, not a claim of hands-on testing of every feature. Affiliate relationships do not decide which app we recommend.
- Essential Loyalty: official product information
- Froonze VIP Loyalty & Wishlist: official product information