Referrals
Referral Candy & Affiliate review
Give customers a way to refer friends and earn a reward.
Happy customers already recommend your products and the reward leaves enough profit.
Think twice ifCheck referral fees, reward costs and how the app handles self-referrals before launch.
- Setup estimate
- Heavier setup
- Pricing checked
What you can use it for
- Referral tracking
- Advocate rewards
- Referral fraud controls
Product details, capabilities and integrations
Referral Candy & Affiliate provides referral tracking, advocate rewards, referral fraud controls for Shopify stores.
How much does ReferralCandy cost?
Monthly fee plus commission on eligible referral sales: $39 + 10.5%, $79 + 3.5%, $249 + 1.5%, or $799 + 0.25%. Model both fees before selecting a plan.
Pricing checked .Check current official pricing ↗Work out your monthly and yearly app costs, including usage fees and setup.
What should you compare it with?
A loyalty platform with built-in referrals when one programme can cover both jobs.
See all referral marketing options →Getting started with ReferralCandy
What you need before installing
Have these ready
- A product customers are willing to recommend and sustainable incentive economics
Decisions to make first
- Whether the first launch needs referral tracking or whether it can wait
- Whether the first launch needs advocate rewards or whether it can wait
- Whether the first launch needs referral fraud controls or whether it can wait
Open the detailed setup guide (5 steps)
Set advocate and friend rewards using contribution-margin and fraud guardrails.
Record the current setup, the problem Referral Candy & Affiliate must solve, the owner and the starting result. Complete set advocate and friend rewards using contribution-margin and fraud guardrails. in a test or controlled environment before changing the live journey.
Choose referral, affiliate or both, then configure attribution, approval, commission and abuse controls in ReferralCandy.
Complete choose referral, affiliate or both, then configure attribution, approval, commission and abuse controls in referralcandy. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
Place the programme in the post-purchase and lifecycle journey.
Complete place the programme in the post-purchase and lifecycle journey. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
Run a controlled launch before increasing incentives.
Complete run a controlled launch before increasing incentives. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
Measure referred customers, success fees, CAC, repeat rate and incremental contribution.
Complete measure referred customers, success fees, cac, repeat rate and incremental contribution., then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
How to use and review it after launch
How to decide whether it is working
Check that the app still works after changes to your theme, checkout or connected tools. Review the result you installed it for, alongside its cost.
- Referral or affiliate participation
- Referred-customer acquisition cost
- Referred-customer LTV
Keep it if it solves a real problem. Simplify or remove it if the extra cost and work are not worthwhile.
Things to check before installing
- Check referral fees, reward costs and how the app handles self-referrals before launch.
- Referral fraud and incentive cost require active monitoring.
More limitations and common mistakes
- Over-generous rewards can attract low-quality or fraudulent referrals.
Common questions
Sources and how we put this guide together
This is a research-based guide, not a claim that we have personally tested every feature. Prices and product availability can change.
How our recommendations work