Translation and localisation
Shopify Translate & Adapt review
Translate and adapt supported store content for different markets.
You want to start selling in another language using Shopify’s own tools.
Think twice ifCheck translation limits and review important product, delivery and policy wording before publishing.
- Setup estimate
- Light setup
- Pricing checked
What you can use it for
- Store translation
- Localised content
- Language workflow
Product details, capabilities and integrations
Shopify Translate & Adapt provides store translation, localised content, language workflow for Shopify stores.
How much does Shopify Translate & Adapt cost?
The app is free. Automatic translation and language limits apply; confirm the languages and content types your store needs.
Pricing checked .Check current official pricing ↗Work out your monthly and yearly app costs, including usage fees and setup.
What should you compare it with?
See all translation and localisation options →Getting started with Shopify Translate & Adapt
What you need before installing
Have these ready
- Market priority and localisation ownership
Decisions to make first
- Whether the first launch needs store translation or whether it can wait
- Whether the first launch needs localised content or whether it can wait
- Whether the first launch needs language workflow or whether it can wait
Open the detailed setup guide (5 steps)
Prioritise markets and content types rather than translating the entire store immediately.
Record the current setup, the problem Shopify Translate & Adapt must solve, the owner and the starting result. Complete prioritise markets and content types rather than translating the entire store immediately. in a test or controlled environment before changing the live journey.
Define source-language ownership, glossary and review workflow in Shopify Translate & Adapt.
Complete define source-language ownership, glossary and review workflow in shopify translate & adapt. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
Translate high-value product, navigation, checkout-adjacent and campaign content first.
Complete translate high-value product, navigation, checkout-adjacent and campaign content first. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
QA URLs, metadata, feeds, layout and customer communications.
Complete qa urls, metadata, feeds, layout and customer communications. using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.
Measure localised conversion, organic visibility, content defects and maintenance effort.
Complete measure localised conversion, organic visibility, content defects and maintenance effort., then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.
How to use and review it after launch
How to decide whether it is working
Check that the app still works after changes to your theme, checkout or connected tools. Review the result you installed it for, alongside its cost.
- Conversion rate by language
- Translation coverage
- Localised revenue
Keep it if it solves a real problem. Simplify or remove it if the extra cost and work are not worthwhile.
Things to check before installing
- Check translation limits and review important product, delivery and policy wording before publishing.
- Translation workflow and automation are more limited than specialist platforms.
More limitations and common mistakes
- Machine translation requires review for brand and regulated claims.
Common questions
How much work does Shopify Translate & Adapt take to set up?
Light setup is the current planning guide. Before installing it, confirm market priority and localisation ownership, then test the complete customer and operational journey.
What should I measure after launching Shopify Translate & Adapt?
Start with conversion rate by language, translation coverage, localised revenue. Compare those measures with the pre-launch baseline and include app cost and operating time.
What should I check before installing Shopify Translate & Adapt?
Confirm market priority and localisation ownership. Do not launch until the owner and a measurable reason for the app are clear.
When should I avoid Shopify Translate & Adapt?
Large multilingual catalogues with external translation workflows and regular checks
What alternatives to Shopify Translate & Adapt should I compare?
Compare Weglot for easier managed translation or Langify for more granular Shopify localisation.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.
Sources and how we put this guide together
This is a research-based guide, not a claim that we have personally tested every feature. Prices and product availability can change.
How our recommendations work