Wishlists
Swish (formerly Wishlist King) review
A dedicated Shopify wishlist for stores that want customers to save items and receive relevant stock or price alerts.
You have repeat browsing and save-for-later demand
Think twice ifYou also need a full loyalty or store-credit programme from the same app
- Setup estimate
- Moderate setup
- Pricing checked
- Guide researched
What you can use it for
- Guest and customer wishlists
- Save for later and list sharing
- Klaviyo stock and price events
- Wishlist and conversion analytics
Product details, capabilities and integrations
Swish (formerly Wishlist King) is a Shopify app for helping shoppers save products for later and return when a saved item becomes available or changes price. This guide separates the useful day-to-day job from the wider feature list so you can judge the operational fit before installing it.
Connections to check: Shopify customer accounts, Klaviyo, Google Analytics 4, Meta, Shopify Markets, Hydrogen. Confirm that your plan includes the connections you need.
How much does Swish cost?
The free Basic plan covers the first 500 lifetime saves. Paid Shopify, Advanced and Plus tiers currently start at USD 29, 49 and 99 monthly; check the current trial terms and Plus session allowance.
Pricing checked .Check current official pricing ↗Work out your monthly and yearly app costs, including usage fees and setup.
What should you compare it with?
Getting started with Swish
What you need before installing
Have these ready
- A reason shoppers need to save products
- Theme and customer-account access
- A baseline for wishlist or return-visit behaviour
- Consent rules for notifications
Decisions to make first
- Guest versus account wishlist journey
- Where save buttons and lists appear
- Which stock and price events should trigger messages
- Who checks alert accuracy and frequency
Open the detailed setup guide (5 steps)
Define the saved-item journey
Choose where shoppers first need to save an item and how they will retrieve it on mobile or a later visit.
Follow the official instructions ↗Configure the storefront
Add the wishlist button and page, then use the offered setup support to match the theme without obscuring purchase controls.
Follow the official instructions ↗Connect only useful alerts
If using Klaviyo, set stock thresholds, price-drop thresholds and variant handling before building any email flow.
Follow the official instructions ↗Test real scenarios
Check guest and signed-in saves, variant changes, sharing, unavailable items, a real price change and mobile access.
Follow the official instructions ↗Review the result
Compare saves, return visits and purchases from saved products with the pre-launch baseline; remove noisy messages.
Follow the official instructions ↗How to use and review it after launch
How to decide whether it is working
Check that the app still works after changes to your theme, checkout or connected tools. Review the result you installed it for, alongside its cost.
- Wishlist save rate
- Return visits to saved items
- Saved-item purchase rate
- Alert unsubscribe or complaint rate
Keep it if it solves a real problem. Simplify or remove it if the extra cost and work are not worthwhile.
Things to check before installing
- You also need a full loyalty or store-credit programme from the same app
- Pricing rises with the underlying Shopify plan even where the core features are similar.
- Klaviyo flows need separate configuration, testing and consent review.
More limitations and common mistakes
- Wishlist saves do not prove incremental sales without a baseline.
- Installing Swish (formerly Wishlist King) without recording a baseline for wishlist save rate.
- Switching on every available feature before the core journey has been tested.
- Treating app-reported revenue or activity as incremental without a controlled comparison.
Common questions
Is Swish (formerly Wishlist King) the right choice for every Shopify store?
No. It is strongest when you have repeat browsing and save-for-later demand. Stores that you also need a full loyalty or store-credit programme from the same app should compare the alternatives before installing.
How should I test Swish (formerly Wishlist King)?
Record the relevant baseline, launch the smallest useful configuration, check the complete customer journey and compare the agreed metric after enough traffic or orders have accumulated.
How much work does Swish (formerly Wishlist King) take to set up?
Moderate setup is the current planning guide. Before installing it, confirm a reason shoppers need to save products, theme and customer-account access, a baseline for wishlist or return-visit behaviour, then test the complete customer and operational journey.
What should I measure after launching Swish (formerly Wishlist King)?
Start with wishlist save rate, return visits to saved items, saved-item purchase rate. Compare those measures with the pre-launch baseline and include app cost and operating time.
Sources and how we put this guide together
This is a research-based guide, not a claim that we have personally tested every feature. Prices and product availability can change.
- Swish (formerly Wishlist King) Shopify App Store listingChecked 2026-09-22
- Swish (formerly Wishlist King) official websiteChecked 2026-09-22
- Swish Klaviyo event configurationChecked 2026-09-22
- Swish flow and event definitionsChecked 2026-09-22