Choosing Shopify apps
Choose a Shopify upsell app by the moment you want to improve.
Start with Selleasy for straightforward product, cart and frequently bought together offers. Compare Upsell.com (ReConvert) when you want a broader funnel including one-click post-purchase offers. Consider UpsellPlus when eligible checkout placements and more advanced controls are the priority.
Match the app to the job
8 options, with different strengths. These are not ranked by popularity. Check plan limits and extra fees before choosing.
You sell obvious product pairs, accessories or replenishment add-ons
- Starting price
- Free up to 50 orders/month
- Setup estimate
- Light setup
- Pricing checked
You want post-purchase one-click offers plus pre-purchase upsells
- Starting price
- From USD 4.99/month
- Setup estimate
- Light setup
- Pricing checked
You have enough eligible orders to test several offer placements
- Starting price
- Free plan available
- Setup estimate
- Light setup
- Pricing checked
You want to prove a small set of complementary offers
- Starting price
- Free up to USD 100 app revenue
- Setup estimate
- Light setup
- Pricing checked
You want to test relevant product suggestions across the store and have time to improve them.
- Starting price
- From USD 25/month
- Setup estimate
- Confirm before starting
- Pricing checked
You have a useful add-on to sell after a customer has placed an order.
- Starting price
- From USD 34.99/month
- Setup estimate
- Heavier setup
- Pricing checked
You want more control over your cart design and the offers shown inside it.
- Starting price
- From USD 29.99/month
- Setup estimate
- Heavier setup
- Pricing checked
Your current cart limits merchandising and reassurance
- Starting price
- Free for up to 20 total store orders
- Setup estimate
- Moderate setup
- Pricing checked
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More side-by-side comparisons
Test the offer before buying the funnel
Use manual merchandising or a single controlled placement to prove customers accept the pairing before expanding the stack.
- The paired products solve one customer job.
- Margin stays acceptable after discount and fulfilment.
- The offer works on mobile.
- You can measure eligible orders and take rate.
When it is better to wait
- You cannot name the first placement and product pairing.
- The app would duplicate an existing cart, bundle or checkout tool.
- There is no owner for QA and offer maintenance.
- You plan to count all app-attributed revenue as incremental profit.
Before you install
Choose one problem to solve, check the full cost, then use the setup guide for your chosen app.
Questions to settle before choosing
- Where should the offer appear? Product, cart, checkout and post-purchase placements have different constraints and customer intent.
- What is genuinely complementary? Choose products that complete the customer job rather than filling a widget.
- How will you protect profit? Include discount, fulfilment, return and app costs rather than measuring attributed revenue alone.
- Who will improve the offers? A broad funnel needs regular merchandising, QA and analysis.
Advice for different store setups
You need a practical first upsell setup
It covers common product, cart and post-purchase patterns with a relatively approachable setup.
Read the Selleasy guide →You want a broader upsell funnel
It covers several stages and adds one-click post-purchase funnel capability.
Read the ReConvert (Upsell.com) guide →Checkout is the priority
Use it when checkout eligibility, control and the expected value justify a more specialist implementation.
Read the UpsellPlus Checkout Upsells guide →You want a lighter free starting point
A focused free-plan option can be enough to prove whether simple offers help.
Read the Essential Upsell & Cross Sell guide →High-volume Shopify brands
Use Rebuy when an established store needs a broad, data-led upsell and personalisation layer.
Read the Rebuy Personalization Engine guide →Growth stores focused on post-purchase AOV
Choose AfterSell when the priority is a focused post-purchase and checkout upsell programme.
Read the AfterSell Post Purchase Upsell guide →Brands with meaningful cart traffic
Use UpCart when the cart drawer is the clearest place to improve basket value and customer experience.
Read the UpCart Cart Drawer Cart Upsell guide →Your current cart limits merchandising and reassurance
A cart drawer and upsell app for stores that want progress rewards, add-ons and checkout prompts in one cart experience.
Read the Cartly guide →Open the setup checklist
- 1Choose one customer moment
Select product, cart or post-purchase based on the clearest unmet need.
- 2Model the offer
Record product cost, discount, fulfilment cost and expected take rate.
- 3Build the smallest useful version
Configure one offer with clear eligibility and exclusions.
- 4Test the full journey
Check acceptance, decline, stock, discounts, refunds and mobile presentation.
- 5Keep only profitable evidence
Compare the test with the baseline after enough eligible orders.
Common questions
What is the best Shopify upsell app?
There is no universal winner. Choose by placement, product relationship, checkout eligibility, pricing model and the team available to run it.
Is ReConvert better than Selleasy?
ReConvert is broader and stronger for a multi-stage or post-purchase funnel. Selleasy is often the more practical starting point for straightforward product and cart offers.
How do I measure an upsell app?
Use offer take rate, incremental average order value and contribution margin after discounts, returns, fulfilment and software cost.
Can an upsell app reduce conversion?
Yes. Irrelevant offers, clutter, slow loading or aggressive discounts can interrupt the purchase journey. Start with one placement and monitor conversion as well as upsell revenue.
Can I use a Shopify feature before buying a upsell and cross-sell app?
Use manual merchandising or a single controlled placement to prove customers accept the pairing before expanding the stack.
Related topics
Sources and how we compare apps
Our guides draw on official product listings and documentation. This is not a claim that we have personally tested every app.
Read our recommendation methodology