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Common decisions

Upsell and cross-sell

Upsell.com (formerly ReConvert) review

A broad upsell platform for stores that want product, cart and post-purchase offers in one measured funnel.

A good fit if

You want post-purchase one-click offers plus pre-purchase upsells

Think twice if

You only need one simple product-page add-on

Setup estimate
Light setup
Pricing checked
Guide researched

What you can use it for

  • Product, cart, checkout and post-purchase offer coverage
  • One-click post-purchase upsell funnels
  • Offer conversion and funnel reporting
  • Frequently bought together and product recommendations
Product details, capabilities and integrations

Upsell.com (formerly ReConvert) is a Shopify app for increasing average order value across several stages of the customer journey. This guide separates the useful day-to-day job from the wider feature list so you can judge the operational fit before installing it.

Connections to check: Shopify Checkout, Shopify Flow, Shopify Subscriptions, Klaviyo, Rebuy, Product review apps. Confirm that your plan includes the connections you need.

How much does ReConvert (Upsell.com) cost?

From USD 4.99/month

Free is for development stores. Paid tiers depend on total orders or upsell revenue; check the full table before installing.

Pricing checked .Check current official pricing ↗

Work out your monthly and yearly app costs, including usage fees and setup.

What should you compare it with?

See all upsell and cross-sell options →

Getting started with ReConvert (Upsell.com)

What you need before installing

Have these ready

  • Baseline average order value and conversion rate
  • A shortlist of genuinely complementary products
  • Margin and discount guardrails
  • Checkout-plan eligibility confirmed

Decisions to make first

  • Which placement to launch first
  • Manual or automated recommendations
  • Discount and exclusion rules
  • How incrementality will be measured
Open the detailed setup guide (4 steps)
Choose one offer moment

Start with the customer-journey point where you have the clearest complementary offer. Avoid launching every placement at once.

Follow the official instructions ↗
Build a focused funnel

Create the offer, targeting, fallback and exclusion rules. Use products with adequate margin and stock.

Follow the official instructions ↗
Match the storefront

Apply the brand style and check that the offer does not obscure checkout or product information.

Follow the official instructions ↗
Test and launch

Place test orders through every eligible path, including decline and ineligible scenarios, before publishing.

Follow the official instructions ↗
How to use and review it after launch

weekly

Review offers by placement and pause weak combinations.

Why: Frequent review prevents low-relevance offers from adding friction.

Track: Offer take rate and revenue per eligible order

Supporting guidance ↗

monthly

Compare gross uplift with discount, app and fulfilment cost.

Why: Reported revenue is not the same as incremental profit.

Track: Incremental contribution after costs

Supporting guidance ↗

event driven

Re-test after theme, checkout, catalogue or subscription changes.

Why: Connected journeys can break when another part of the stack changes.

Track: Successful end-to-end test orders

Supporting guidance ↗
How to decide whether it is working

Check that the app still works after changes to your theme, checkout or connected tools. Review the result you installed it for, alongside its cost.

  • Incremental average order value
  • Offer take rate
  • Revenue per eligible order
  • Refund rate on upsold items

Keep it if it solves a real problem. Simplify or remove it if the extra cost and work are not worthwhile.

Things to check before installing

  • You only need one simple product-page add-on
  • Checkout upsell placement depends on Shopify plan eligibility.
  • A broad feature set creates more configuration and QA work than a single-placement tool.
More limitations and common mistakes
  • Published entry pricing may not represent the cost at your order or generated-revenue level.
  • Installing Upsell.com (formerly ReConvert) without recording a baseline for incremental average order value.
  • Switching on every available feature before the core journey has been tested.
  • Treating app-reported revenue or activity as incremental without a controlled comparison.

Common questions

Is Upsell.com (formerly ReConvert) the right choice for every Shopify store?

No. It is strongest when you want post-purchase one-click offers plus pre-purchase upsells. Stores that you only need one simple product-page add-on should compare the alternatives before installing.

How should I test Upsell.com (formerly ReConvert)?

Record the relevant baseline, launch the smallest useful configuration, check the complete customer journey and compare the agreed metric after enough traffic or orders have accumulated.

How much work does Upsell.com (formerly ReConvert) take to set up?

Light setup is the current planning guide. Before installing it, confirm baseline average order value and conversion rate, a shortlist of genuinely complementary products, margin and discount guardrails, then test the complete customer and operational journey.

What should I measure after launching Upsell.com (formerly ReConvert)?

Start with incremental average order value, offer take rate, revenue per eligible order. Compare those measures with the pre-launch baseline and include app cost and operating time.

Sources and how we put this guide together

This is a research-based guide, not a claim that we have personally tested every feature. Prices and product availability can change.

How our recommendations work