Shopify customer research comparison
Fairing Post Purchase Surveys vs Zigpoll Customer Surveys: choose by fit, not feature count.
Both options help with customer research, but they suit different stores and ways of working. Start with the problem you need to solve and the result you expect before comparing features.
Free assessment About five minutes No email required
The verdict
Which route sounds most like your store?
Choose Fairing Post Purchase Surveys when Paid-media brands. Choose Zigpoll Customer Surveys when Flexible customer-research programmes. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
Fairing Post Purchase Surveys
Paid-media brands. Use Fairing when purchase-motivation and attribution questions need to become dependable commercial inputs.
Zigpoll Customer Surveys
Flexible customer-research programmes. Choose Zigpoll when the business needs flexible on-site and post-purchase research beyond one attribution question.
Neither app is the next step
Wait if the customer research problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See what to fix firstBest fit
Choose the statement closest to your store.
Fairing Post Purchase Surveys is the stronger fit when:
- Paid-media brands
- Teams using post-purchase attribution and customer insight
- It is strongest for paid-growth brands that will use post-purchase responses to interpret channel performance, customer language and acquisition quality.
Zigpoll Customer Surveys is the stronger fit when:
- Flexible customer-research programmes
- Teams needing several survey placements and question types
- It fits teams that want to investigate customer experience, product feedback and purchase motivations through several survey formats.
At a glance
The differences that should affect your decision.
Use this to narrow the choice, then verify current pricing and compatibility before installing anything.
Fairing Post Purchase SurveysPaid-media brands
Zigpoll Customer SurveysFlexible customer-research programmes
Fairing Post Purchase SurveysIt is strongest for paid-growth brands that will use post-purchase responses to interpret channel performance, customer language and acquisition quality.
Zigpoll Customer SurveysIt fits teams that want to investigate customer experience, product feedback and purchase motivations through several survey formats.
Fairing Post Purchase SurveysPost-purchase surveys, Attribution questions, Customer feedback analysis
Zigpoll Customer SurveysPost-purchase surveys, Attribution questions, Customer feedback analysis
Fairing Post Purchase SurveysSelf-reported attribution complements rather than replaces measured attribution.
Zigpoll Customer SurveysResearch quality still depends on question design, sampling and follow-up action.
Fairing Post Purchase SurveysFrom USD 49/monthSubscription
Zigpoll Customer SurveysFreeFree plan with paid upgrades
Fairing Post Purchase SurveysHeavier setup
Zigpoll Customer SurveysHeavier setup
Practical setup plan
See what choosing each app asks you to do.
These are the minimum steps for a controlled launch. The full app guides contain the detailed walkthroughs.
Fairing Post Purchase Surveys
Use Fairing Post Purchase Surveys for a controlled first use case and expand only after the result is proven.
- Define the decisions the research must inform before creating questions in Fairing Post Purchase Surveys.
- Keep the first survey short and deploy it at the most relevant customer moment.
- Validate response storage, consent and analytics integrations.
- Review responses on a fixed cadence and assign owners to resulting actions.
Zigpoll Customer Surveys
Use Zigpoll Customer Surveys for a controlled first use case and expand only after the result is proven.
- Define the decisions the research must inform before creating questions in Zigpoll Customer Surveys.
- Keep the first survey short and deploy it at the most relevant customer moment.
- Validate response storage, consent and analytics integrations.
- Review responses on a fixed cadence and assign owners to resulting actions.
Complete these checks before launch
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A named owner can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Before you spend
Wait if any of these sound familiar.
Buying an app will not solve these gaps. Complete the checks below first, then return to the comparison with a clearer brief.
- 01
Stores that will collect survey data without an analysis and action process
- 02
Merchants seeking a fully managed research programme
- 03
The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
The free assessment shows what deserves attention now and what can wait.
Your next route
Research, try or get a store-specific answer.
Fairing Post Purchase Surveys
Paid-media brands. Use Fairing when purchase-motivation and attribution questions need to become dependable commercial inputs.
- Starting price
- From USD 49/month
- Setup
- Heavier setup
Zigpoll Customer Surveys
Flexible customer-research programmes. Choose Zigpoll when the business needs flexible on-site and post-purchase research beyond one attribution question.
- Starting price
- Free
- Setup
- Heavier setup
Not ready to choose?
Find out what your store needs first.
Use the free assessment to see whether this category deserves attention now.
Get my free resultFrequently asked questions
Common questions before you decide.
Is Fairing Post Purchase Surveys better than Zigpoll Customer Surveys?
Not automatically. Fairing Post Purchase Surveys is the better fit when paid-media brands. Zigpoll Customer Surveys is the better fit when flexible customer-research programmes.
Which is easier to set up: Fairing Post Purchase Surveys or Zigpoll Customer Surveys?
Fairing Post Purchase Surveys is currently classed as heavier setup, while Zigpoll Customer Surveys is heavier setup. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test Fairing Post Purchase Surveys against Zigpoll Customer Surveys before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing Fairing Post Purchase Surveys or Zigpoll Customer Surveys?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between Fairing Post Purchase Surveys and Zigpoll Customer Surveys later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
View the official sources used for this comparison
- Fairing Post Purchase Surveys official websiteofficial website
- Fairing Post Purchase Surveys Shopify App Store listingshopify app store
- Zigpoll Customer Surveys official websiteofficial website
- Zigpoll Customer Surveys Shopify App Store listingshopify app store
Pricing and product features can change. Check the current app listing before purchasing. Affiliate availability never affects the comparison.