Shopify app comparison
TrueProfit vs ProfitMetrics
Choose TrueProfit: Net Profit Analytics when Small and growth Shopify stores needing usable net-profit visibility. Choose ProfitMetrics when Paid-media-led merchants with materially different margins. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
TrueProfit
Small and growth Shopify stores needing usable net-profit visibility. A practical first paid profit dashboard for merchants that have outgrown Shopify reports.
Setup: Moderate setup
Official vendor website.
ProfitMetrics
Paid-media-led merchants with materially different margins. Use when profit should control media buying - not when the merchant only wants a prettier P&L dashboard.
Setup: Confirm before starting
Official vendor website.Neither yet?
Wait if the profit analytics problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See the simpler starting point →The differences that matter
Swipe the table to see both apps →
| What to check | TrueProfit | ProfitMetrics |
|---|---|---|
| What you get | Real-time net profit, COGS and expense allocation, Product and customer profitability | Per-order contribution profit, Server-side tracking, POAS reporting and bidding |
| Important limitation | Cost mapping needs validation | Pricing is order-volume based and not fully public |
TrueProfit: Net Profit Analytics is the stronger fit when:
- Small and growth Shopify stores needing usable net-profit visibility
- Merchants wanting shipping, COGS, ad spend and fees in one view
- It is most valuable when contribution-profit visibility changes campaign, product and discount decisions - not merely because the dashboard looks more complete.
ProfitMetrics is the stronger fit when:
- Paid-media-led merchants with materially different margins
- Teams ready to optimise advertising to contribution profit
- Stores needing per-order profit sent to ad platforms
What will you actually pay?
TrueProfit
From USD 35/monthPlans are $35, $60, $100 and $200/month, with order limits and overage fees. Import all relevant costs before relying on reported profit.
Pricing checked 2026-09-07Check official pricing ↗ProfitMetrics
Confirm current pricingOrder-volume pricing; confirm live quote before recommendation.
Pricing checked 2026-07-17Check official pricing ↗You might not need either yet
Wait if the profit analytics problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
- Enterprise finance architecture
- Low-spend stores
- The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
Ready to set it up?
Start with one useful feature and test the customer journey before switching on more.
Set up TrueProfit
Use TrueProfit: Net Profit Analytics for a controlled first use case and expand only after the result is proven.
- Define contribution-profit formula
- Connect ad and logistics costs
- Reconcile 30 days against finance
- Set product and channel views
Set up ProfitMetrics
Use ProfitMetrics for a controlled first use case and expand only after the result is proven.
- Agree contribution formula
- Complete variable-cost data
- Implement server-side events
- Validate order-level profit
Checks that apply to either app
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A person responsible can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Common questions
Is TrueProfit: Net Profit Analytics better than ProfitMetrics?
Not automatically. TrueProfit: Net Profit Analytics is the better fit when small and growth shopify stores needing usable net-profit visibility. ProfitMetrics is the better fit when paid-media-led merchants with materially different margins.
Which is easier to set up: TrueProfit: Net Profit Analytics or ProfitMetrics?
TrueProfit: Net Profit Analytics is currently classed as moderate setup, while ProfitMetrics is confirm before starting. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test TrueProfit: Net Profit Analytics against ProfitMetrics before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing TrueProfit: Net Profit Analytics or ProfitMetrics?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between TrueProfit: Net Profit Analytics and ProfitMetrics later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
Still comparing?
All profit analytics options →Sources and independence
Based on official app listings and vendor documentation, not a claim of hands-on testing of every feature. Affiliate relationships do not decide which app we recommend.
- TrueProfit: Net Profit Analytics: official product information
- ProfitMetrics: official product information