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Common decisions

Profit analytics

TrueProfit: Net Profit Analytics review

Bring sales and costs together to estimate your store’s profit.

A good fit if

You need a clearer view of profit after product, advertising and other costs.

Think twice if

Missing or inaccurate cost data makes the result unreliable. Check it against your own records.

Setup estimate
Moderate setup
Pricing checked

What you can use it for

  • Real-time net profit
  • COGS and expense allocation
  • Product and customer profitability
  • LTV
Product details, capabilities and integrations

TrueProfit: Net Profit Analytics provides real-time net profit, cogs and expense allocation, product and customer profitability, ltv for Shopify stores.

Connections to check: Shopify. Confirm that your plan includes the connections you need.

How much does TrueProfit cost?

From USD 35/month

Plans are $35, $60, $100 and $200/month, with order limits and overage fees. Import all relevant costs before relying on reported profit.

Pricing checked .Check current official pricing ↗

Work out your monthly and yearly app costs, including usage fees and setup.

What should you compare it with?

See all profit analytics options →

Getting started with TrueProfit

  1. 1

    Connect Shopify and your relevant advertising accounts.

  2. 2

    Add product, shipping, payment and other costs needed for your profit calculation.

  3. 3

    Check a sample of orders and refunds against your own records before relying on the dashboard.

What you need before installing

Have these ready

  • Accurate COGS
  • Ad account connections
  • Shipping and fee rules

Decisions to make first

  • Whether the first launch needs real-time net profit or whether it can wait
  • Whether the first launch needs cogs and expense allocation or whether it can wait
  • Whether the first launch needs product and customer profitability or whether it can wait
  • Whether the first launch needs ltv or whether it can wait
Open the detailed setup guide (5 steps)
Define contribution-profit formula

Record the current setup, the problem TrueProfit: Net Profit Analytics must solve, the owner and the starting result. Complete define contribution-profit formula in a test or controlled environment before changing the live journey.

Connect ad and logistics costs

Complete connect ad and logistics costs using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.

Reconcile 30 days against finance

Complete reconcile 30 days against finance using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.

Set product and channel views

Complete set product and channel views using only the settings needed for the agreed use case. Document the choice, owner and rollback route before moving to the next stage.

Create weekly actions

Complete create weekly actions, then run the full customer and operational journey on mobile and desktop. Record every exception and resolve serious failures before launch.

How to use and review it after launch

once

Save the approved TrueProfit: Net Profit Analytics brief, settings, owners and starting results.

Why: A clear baseline makes later value and troubleshooting easier to judge.

Track: Approved brief, configuration record and baseline

Supporting guidance ↗

weekly

Review contribution profit and poas against the starting point. Investigate material changes rather than reacting to every fluctuation.

Why: A short regular review catches customer and problems for your team before they become normal.

Track: Contribution profit

monthly

Compare the value created with the full cost of TrueProfit: Net Profit Analytics, including team time, discounts, support demand and connected tools.

Why: Revenue or activity inside an app is not the same as incremental profit or customer value.

Track: Monthly keep, improve or remove decision

event driven

Re-test TrueProfit: Net Profit Analytics after theme, checkout, catalogue, consent, integration or workflow changes.

Why: Validate cost mappings before acting

Track: Passed end-to-end regression check

Supporting guidance ↗
How to decide whether it is working

Check that the app still works after changes to your theme, checkout or connected tools. Review the result you installed it for, alongside its cost.

  • Contribution profit
  • POAS
  • Profit by SKU and channel
  • Cost completeness

Keep it if it solves a real problem. Simplify or remove it if the extra cost and work are not worthwhile.

Things to check before installing

  • Missing or inaccurate cost data makes the result unreliable. Check it against your own records.
  • Cost mapping needs validation
  • Usage pricing and support experience should be monitored
More limitations and common mistakes
  • Validate cost mappings before acting
  • Monitor usage-tier price

Common questions

How much work does TrueProfit: Net Profit Analytics take to set up?

Moderate setup is the current planning guide. Before installing it, confirm accurate cogs, ad account connections, shipping and fee rules, then test the complete customer and operational journey.

What should I measure after launching TrueProfit: Net Profit Analytics?

Start with contribution profit, poas, profit by sku and channel. Compare those measures with the pre-launch baseline and include app cost and operating time.

What should I check before installing TrueProfit: Net Profit Analytics?

Confirm accurate cogs, ad account connections, shipping and fee rules. Do not launch until the owner and a measurable reason for the app are clear.

When should I avoid TrueProfit: Net Profit Analytics?

Enterprise finance architecture

What alternatives to TrueProfit: Net Profit Analytics should I compare?

Compare Lifetimely is stronger where cohorts and LTV are the main decision.. Shortlist by the specific job, total cost, integrations and ongoing work rather than feature count alone.

Sources and how we put this guide together

This is a research-based guide, not a claim that we have personally tested every feature. Prices and product availability can change.

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