Shopify app comparison
TrueProfit vs Selixer
Choose TrueProfit: Net Profit Analytics when Small and growth Shopify stores needing usable net-profit visibility. Choose Selixer when you need a profit-first operating view across several data sources. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
TrueProfit
Small and growth Shopify stores needing usable net-profit visibility. A practical first paid profit dashboard for merchants that have outgrown Shopify reports.
Setup: Moderate setup
Official vendor website.
Selixer
You need a profit-first operating view across several data sources. A newer profit and customer analytics platform combining LTV, inventory and advertising views for Shopify operators.
Setup: Moderate setup
Affiliate link. It never affects our advice.Neither yet?
Wait if the profit analytics problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See the simpler starting point →The differences that matter
Swipe the table to see both apps →
| What to check | TrueProfit | Selixer |
|---|---|---|
| What you get | Real-time net profit, COGS and expense allocation, Product and customer profitability | Profit and contribution reporting, Customer lifetime-value analysis, Inventory and product insights |
| Important limitation | Cost mapping needs validation | The app is new and has a very small public review history. |
TrueProfit: Net Profit Analytics is the stronger fit when:
- Small and growth Shopify stores needing usable net-profit visibility
- Merchants wanting shipping, COGS, ad spend and fees in one view
- It is most valuable when contribution-profit visibility changes campaign, product and discount decisions - not merely because the dashboard looks more complete.
Selixer is the stronger fit when:
- You need a profit-first operating view across several data sources
- Your cost of goods and marketing data are dependable
- You can validate a newer product before relying on it
What will you actually pay?
TrueProfit
From USD 35/monthPlans are $35, $60, $100 and $200/month, with order limits and overage fees. Import all relevant costs before relying on reported profit.
Pricing checked 2026-09-07Check official pricing ↗Selixer
From USD 149/monthSeats, connected ad platforms, history and AI-credit allowances vary. Optional AI-credit top-ups start at $25.
Pricing checked 2026-09-07Check official pricing ↗You might not need either yet
Wait if the profit analytics problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
- Enterprise finance architecture
- You only need basic Shopify profit reporting
- The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
Ready to set it up?
Start with one useful feature and test the customer journey before switching on more.
Set up TrueProfit
Use TrueProfit: Net Profit Analytics for a controlled first use case and expand only after the result is proven.
- Define contribution-profit formula
- Connect ad and logistics costs
- Reconcile 30 days against finance
- Set product and channel views
Set up Selixer
Use Selixer for a controlled first use case and expand only after the result is proven.
- Define the first job
- Configure the smallest useful version
- Check the connected journey
- Run realistic tests
Checks that apply to either app
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A person responsible can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Common questions
Is TrueProfit: Net Profit Analytics better than Selixer?
Not automatically. TrueProfit: Net Profit Analytics is the better fit when small and growth shopify stores needing usable net-profit visibility. Selixer is the better fit when you need a profit-first operating view across several data sources.
Which is easier to set up: TrueProfit: Net Profit Analytics or Selixer?
TrueProfit: Net Profit Analytics is currently classed as moderate setup, while Selixer is moderate setup. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test TrueProfit: Net Profit Analytics against Selixer before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing TrueProfit: Net Profit Analytics or Selixer?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between TrueProfit: Net Profit Analytics and Selixer later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
Still comparing?
All profit analytics options →Sources and independence
Based on official app listings and vendor documentation, not a claim of hands-on testing of every feature. Affiliate relationships do not decide which app we recommend.
Read our methodology