Shopify upsell and cross-sell comparison
Upsell.com (formerly ReConvert) vs AfterSell Post Purchase Upsell: choose by fit, not feature count.
Both options help with upsell and cross-sell, but they suit different stores and ways of working. Start with the problem you need to solve and the result you expect before comparing features.
Free assessment About five minutes No email required
The verdict
Which route sounds most like your store?
Choose Upsell.com (formerly ReConvert) when you want post-purchase one-click offers plus pre-purchase upsells. Choose AfterSell Post Purchase Upsell when Growth stores focused on post-purchase AOV. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
Upsell.com (formerly ReConvert)
You want post-purchase one-click offers plus pre-purchase upsells. A broad upsell platform for stores that want product, cart and post-purchase offers in one measured funnel.
Affiliate link. It never affects the verdict.AfterSell Post Purchase Upsell
Growth stores focused on post-purchase AOV. Choose AfterSell when the priority is a focused post-purchase and checkout upsell programme.
Neither app is the next step
Wait if the upsell and cross-sell problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See what to fix firstBest fit
Choose the statement closest to your store.
Upsell.com (formerly ReConvert) is the stronger fit when:
- You want post-purchase one-click offers plus pre-purchase upsells
- You have enough order volume to measure offer performance
- You want funnel analytics and testing in the same app
AfterSell Post Purchase Upsell is the stronger fit when:
- Growth stores focused on post-purchase AOV
- Teams needing controlled offer funnels
- It is a more targeted option than a broad personalisation suite and fits merchants that can define a small number of high-margin offers.
At a glance
The differences that should affect your decision.
Use this to narrow the choice, then verify current pricing and compatibility before installing anything.
Upsell.com (formerly ReConvert)You want post-purchase one-click offers plus pre-purchase upsells
AfterSell Post Purchase UpsellGrowth stores focused on post-purchase AOV
Upsell.com (formerly ReConvert)Its core job is increasing average order value across several stages of the customer journey.
AfterSell Post Purchase UpsellIt is a more targeted option than a broad personalisation suite and fits merchants that can define a small number of high-margin offers.
Upsell.com (formerly ReConvert)Product, cart, checkout and post-purchase offer coverage, One-click post-purchase upsell funnels, Offer conversion and funnel reporting
AfterSell Post Purchase UpsellCart and checkout offers, Post-purchase upsells, Product recommendations
Upsell.com (formerly ReConvert)Checkout upsell placement depends on Shopify plan eligibility.
AfterSell Post Purchase UpsellIts value depends on offer quality and checkout eligibility.
Upsell.com (formerly ReConvert)Free plan availableUsage and order-volume tiers
AfterSell Post Purchase UpsellFrom USD 34.99/monthSubscription
Upsell.com (formerly ReConvert)Light setup
AfterSell Post Purchase UpsellHeavier setup
Practical setup plan
See what choosing each app asks you to do.
These are the minimum steps for a controlled launch. The full app guides contain the detailed walkthroughs.
Upsell.com (formerly ReConvert)
Use Upsell.com (formerly ReConvert) for a controlled first use case and expand only after the result is proven.
- Choose one offer moment
- Build a focused funnel
- Match the storefront
- Test and launch
AfterSell Post Purchase Upsell
Use AfterSell Post Purchase Upsell for a controlled first use case and expand only after the result is proven.
- Select the exact selling surface for AfterSell Post Purchase Upsell: full-suite, cart drawer or post-purchase.
- Set margin, discount and relevance guardrails before creating offers.
- Remove or disable overlapping upsell logic on the same surface.
- QA mobile, checkout and order-edit behaviour before launch.
Complete these checks before launch
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A named owner can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Before you spend
Wait if any of these sound familiar.
Buying an app will not solve these gaps. Complete the checks below first, then return to the comparison with a clearer brief.
- 01
You only need one simple product-page add-on
- 02
Merchants requiring full-site personalisation
- 03
The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
The free assessment shows what deserves attention now and what can wait.
Your next route
Research, try or get a store-specific answer.
Frequently asked questions
Common questions before you decide.
Is Upsell.com (formerly ReConvert) better than AfterSell Post Purchase Upsell?
Not automatically. Upsell.com (formerly ReConvert) is the better fit when you want post-purchase one-click offers plus pre-purchase upsells. AfterSell Post Purchase Upsell is the better fit when growth stores focused on post-purchase aov.
Which is easier to set up: Upsell.com (formerly ReConvert) or AfterSell Post Purchase Upsell?
Upsell.com (formerly ReConvert) is currently classed as light setup, while AfterSell Post Purchase Upsell is heavier setup. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test Upsell.com (formerly ReConvert) against AfterSell Post Purchase Upsell before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing Upsell.com (formerly ReConvert) or AfterSell Post Purchase Upsell?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between Upsell.com (formerly ReConvert) and AfterSell Post Purchase Upsell later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
View the official sources used for this comparison
- Upsell.com (formerly ReConvert) Shopify App Store listingshopify app store
- Upsell.com (formerly ReConvert) official websiteofficial website
- AfterSell Post Purchase Upsell official websiteofficial website
- AfterSell Post Purchase Upsell Shopify App Store listingshopify app store
Pricing and product features can change. Check the current app listing before purchasing. Affiliate availability never affects the comparison.

