Shopify app comparison
AfterShip Order Tracking vs Track by Loop
Choose AfterShip Order Tracking when Multi-carrier ecommerce brands. Choose Track by Loop when Established DTC brands. Choose neither if your current setup already does enough or the expected improvement would not justify the extra cost and work.
AfterShip Order Tracking
Multi-carrier ecommerce brands. Use AfterShip Tracking when delivery communication and delivery enquiries are meaningful problems for your team across several carriers.
Setup: Heavier setup
Official vendor website.
Track by Loop
Established DTC brands. Choose Wonderment when post-purchase experience and delivery exception management are strategic brand priorities.
Setup: Confirm before starting
Official vendor website.Neither yet?
Wait if the order tracking problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
See the simpler starting point →The differences that matter
Swipe the table to see both apps →
| What to check | AfterShip Order Tracking | Track by Loop |
|---|---|---|
| What you get | Branded tracking, Proactive delivery updates, delivery enquiries reduction | Branded tracking, Proactive delivery updates, delivery enquiries reduction |
| Important limitation | Notification and usage costs rise with shipment volume. | Custom pricing and a narrower Shopify focus require meaningful order volume. |
AfterShip Order Tracking is the stronger fit when:
- Multi-carrier ecommerce brands
- Teams reducing delivery enquiries through proactive delivery communication
- It is a broad tracking candidate for brands that need branded tracking pages, proactive notifications and carrier coverage.
Track by Loop is the stronger fit when:
- Established DTC brands
- Teams managing delivery exceptions and branded post-purchase journeys
- It fits established Shopify brands that want proactive issue handling, branded tracking and operational insight beyond a basic tracking page.
What will you actually pay?
AfterShip Order Tracking
FreeFree covers 50 shipments/month. Essentials starts at $11 for 100 shipments plus $0.08 per extra shipment; Premium starts at $70 for 500 plus $0.12 per extra shipment. Introductory offers are temporary.
Pricing checked 2026-09-07Check official pricing ↗Track by Loop
From USD 99/monthTrack by Loop starts at $99/month; higher plans are $189 and $449. Shipment-based overages apply. The listing gives differing included-volume and overage thresholds, so confirm your exact allowance before signing.
Pricing checked 2026-09-07Check official pricing ↗You might not need either yet
Wait if the order tracking problem is still occasional, your current setup already handles it or your team does not have time to use either app well.
- Very low order volume or stores adequately served by native carrier updates
- Small stores needing only basic shipment tracking
- The problem is still occasional, your current setup already handles it or neither app would create enough value to justify the extra cost and work.
Ready to set it up?
Start with one useful feature and test the customer journey before switching on more.
Set up AfterShip Order Tracking
Use AfterShip Order Tracking for a controlled first use case and expand only after the result is proven.
- Map carrier events, delivery promises and the delivery enquiries contacts the implementation must reduce.
- Connect fulfilment and carrier data to AfterShip Order Tracking and validate event timeliness.
- Configure branded tracking and proactive notifications without duplicating existing messages.
- Pilot on a carrier or region and monitor exceptions.
Set up Track by Loop
Use Track by Loop for a controlled first use case and expand only after the result is proven.
- Map carrier events, delivery promises and the delivery enquiries contacts the implementation must reduce.
- Connect fulfilment and carrier data to Track by Loop and validate event timeliness.
- Configure branded tracking and proactive notifications without duplicating existing messages.
- Pilot on a carrier or region and monitor exceptions.
Checks that apply to either app
- The complete customer and operational journey works on mobile and desktop.
- Required Shopify data and integrations update once and in the intended place.
- A person responsible can resolve common failures without unsafe access or manual workarounds.
- The measured value is compared with software cost, team time and new support demand.
Common questions
Is AfterShip Order Tracking better than Track by Loop?
Not automatically. AfterShip Order Tracking is the better fit when multi-carrier ecommerce brands. Track by Loop is the better fit when established dtc brands.
Which is easier to set up: AfterShip Order Tracking or Track by Loop?
AfterShip Order Tracking is currently classed as heavier setup, while Track by Loop is confirm before starting. The real effort depends on your data, integrations, theme and the number of workflows you enable.
How should I test AfterShip Order Tracking against Track by Loop before committing?
Choose one real customer journey and one measurable outcome. Complete the same checks for both options, including the complete customer and operational journey works on mobile and desktop. and required shopify data and integrations update once and in the intended place., then compare the result and the work your team had to do.
What should I measure after choosing AfterShip Order Tracking or Track by Loop?
Record the current result before launch, then measure the customer outcome the app is meant to improve alongside app cost, support demand, errors and the time required to run it. Keep the app only when the total value is clear.
Can I switch between AfterShip Order Tracking and Track by Loop later?
Usually, but switching can affect settings, customer data, theme placements, integrations and reporting. Export what you can, document the current setup and test the replacement before removing the original app.
Still comparing?
All order tracking options →Sources and independence
Based on official app listings and vendor documentation, not a claim of hands-on testing of every feature. Affiliate relationships do not decide which app we recommend.
Read our methodology